Amora Hotel Auckland is a 4-star Qualmark rated hotel that prides itself on giving excellent value for money. Formerly known as the Duxton Hotel Auckland, it was rebranded as the Amora in February 2011.
Looking out over the green foliage of Myers Park, near the upper end of the business district, the hotel is only a few minutes’ walk from the city centre. Throughout the week, its clientele tends to be mainly corporate, in Auckland for conference or other business reasons, although the busiest period of all is the weekends when the leisure market takes over.
Homyar Desai was recently appointed as the hotel manager, having previously worked for the Amora Hotel Wellington. His brief was to take a closer look at necessary upgrades in an effort to improve the product.
“We have a healthy mix of rooms here, ranging from standard deluxe, to our spa rooms with bi-fold windows that open up to the bedroom. We also have executive suites and the luxurious penthouse suites on level 10,” he said.
“We’re currently working on a number of different projects at the property, and one of the first projects was the replacement of the beds, most of which had been in place for quite some time. Lead-in rooms tend to be used more often than the others because of their price and value proposition. We decided to replace all the 172 beds with a superior product manufactured by a well-known and trusted brand,” Mr Desai said.
“Price was important but it wasn’t the only factor we looked at. You need to balance price with quality and service. It has to be the entire package. For economic reasons, you want a good length of life from your beds. Eight to 10 years is how long we expect our new beds to last.”
“Sealy NZ pitched for the business along with several other manufacturers. Each one was given a set of parameters that we wanted to see in their proposal with regard to their product and service, along with a plan to implement the replacement programme.
“We went with the Sealy NZ’s ‘Hotel Classic Euro Top’ bed sets. Sealy customised the product specifically for our property. These beds were locally made at their manufacturing facility in Auckland.”
“We swapped all the beds around in August and we’ve had quite strong, positive feedback since. We’ve had a good mix of corporate and leisure guests who’ve since returned and noticed that the beds had been changed. They’re definitely a step up on what was there before.
“I found Sealy’s commercial sales executive, Alex Reid, easy to deal with. He was someone I could relate to. He was very understanding of Amora’s requirements. He was appreciative of the fact that I had a few challenges of my own to have this project signed off,” Mr Desai said.
From his point of view, Sealy’s Alex Reid says that he “thoroughly enjoyed working with Homyar and his professional team. This enabled a seamless transition for the replacement of the new beds, and the removal of the existing ones,” Mr Reid said.
Homyar Desai certainly has no regrets. “I believe we made a wise decision after thinking about all the various proposals on the table. It wasn’t the cheapest because I wasn’t looking for the cheapest. We’re all about providing value within our 4-star market.
“We have a robust leisure domestic and international clientele who stay with us and, given that they have to pay for their own rooms instead of charging them to a company, the positive response we’ve received from them is very encouraging indeed”.