in fn
Sunday , April 30 2017

Woo more wedding business with this simple tip

Ditch the cheesy stock photography and replace them with photos of real clients and real receptions.

Welcome to the decade of the millennial bride. She loves individuality, authenticity and genuine wedding moments.  In fact, Pinterest is widely used by brides to collect images, stories and vendor ideas from real weddings. Plus, most wedding publications today devote a majority of their pages not to photoshoots with fashion models, but to showcase real-life wedding stories of real-life couples.

Inspire brides to book their ceremony or reception at your property by showing how other couples actually celebrated in your venue. To start, replace ALL wedding imagery on your hotel website (the ones of empty ballrooms or cheesy stock photos of happy couples). Ask your past clients if you can feature one or two images from their special day – especially ones of guests having fun during the reception and/or showcase a beautiful attribute of your property as a backdrop.

Plus, show some diversity and feature mixed-race or LGBT couples. Modern brides and grooms know a real wedding from a staged one.

About Tambourine Blog

Tambourine Blog
Tambourine is a US-based marketing, booking and distribution service that helps hotel and travel marketers sort it all out. It delivers a 360º program that reduces stress and increases revenue.

Check Also

No Vacancy

New Zealand losing business due to lack of hotel rooms

Tourism Export Council (TEC) members, including inbound tour operators (ITO), hoteliers and revenue managers, met …

‘Generating revenue’ ranked the top spend area for hoteliers

A new report published by SiteMinder has revealed the budget priorities for thousands of hoteliers …