in fn
Saturday , October 21 2017
Hotel bookings

Give guests fewer choices, not more

Travellers today prefer simple transactions and are driven away by clutter, especially a clutter of choices. Studies show that when people are faced with too many options, they experience decision paralysis. Meaning, they delay making a decision and a purchase for days, weeks and months. Or worse, decide not to make a decision at all!

Go through your own booking process and evaluate how many times you require a guest to make a choice before they can move forward with the reservation. Are you asking them to choose from six various room types, forcing them to read each description thoroughly? Is your hotel offering too many upgrade or add-on options, like a bottle of champagne, flowers in the room, breakfast buffet, or a spa treatment?

Your good intentions (of giving guests exactly what they want) are anything but. Too many options are overwhelming and cause massive delays for guests who truly want simplicity and ease. Pare down on the choices and leave a clear and clean path to purchase.

About Tambourine Blog

Tambourine Blog
Tambourine is a US-based marketing, booking and distribution service that helps hotel and travel marketers sort it all out. It delivers a 360º program that reduces stress and increases revenue.

Check Also

When guests complain, be all EARS!

Considering all of the many components of a positive guest experience during even just a 24 hour stay, and how many guests are in a hotel on any given night, it should not be surprising to any hotelier that at some point during a shift every colleague is likely to encounter complaints.

New Zealand celebrates 10th PCOA with largest-ever team

The largest-ever team of New Zealand suppliers is heading to the Gold Coast for the Professional Conference Organisers (PCO) Association’s 10th anniversary event next month.