in fn
Tuesday , August 22 2017

Is calendar integration the next step for accom?

Another day, another sharing economy innovation: Uber has launched a new app service that allows it to sync up with users’ personal event calendars. How might this apply to the accom sector?

The idea is that the app interprets data in the user’s calendar to recommend destinations for upcoming meetings, etc. It’s an interesting concept that relies on users agreeing to share more personal information for the added convenience of more personalised Uber service.

Could this type of technology translate over to the accommodation industry? If travel agency apps or even bigger branded hotel apps had the capability to read and interpret guests’ personal and work schedules, they might be able to pre-empt travel plans.

The benefit here would be that accom services and properties could recommend places to stay and things for guests to do on precise travel dates, so guests can book without even having to open a search engine.

Uber’s new app setting was launched on iOS this month, so time will tell if it’s likely to start a new trend.

About Rosie Clarke

Check Also

Adrian Teh appointed new general manager of Hilton Auckland & Hilton Lake Taupo

Hilton has announced the appointment of Adrian Teh as general manager for Hilton Auckland and Hilton Lake Taupo.

Eliminating the off-season

Consider this your quarterly performance audit, but thinking a bit more ambitiously, it is already time to look ahead to 2018! Now is the perfect time to reevaluate the goal we proclaimed at the beginning of January, but there's also enough time to plan something bold for next year.