It’s easy to get lost in the minutiae of hotel marketing. Tasks like creating marketing assets, engaging with your audience on social media and analysing data pretty much guarantees that you’ll be fixated on your computer screen for most of the day.
However, marketing that has the most impact and produces the highest amount of conversion requires creativity and knowing your audience. The easiest way to achieve both is to step out of your office everyday and speak directly to members of your marketing audience. They’re lingering in the lobby, enjoying lunch in the restaurant and reading books on the terrace. Your current guests are your best springboards for brilliant marketing ideas.
Start a conversation and ask how their stay is going, what surprised them about the property, what they’re enjoying the most and what they would miss if your hotel closed? Making it a habit to speak directly with your marketing audience will uncover what your hotel experience lacks, trigger creative solutions and inspire fresh approaches to marketing campaigns – all benefits you could never achieve by hunkering down in your office.