Here’s how you can infuse your hotel marketing with a big dose of authenticity and stunning imagery with Instagram photos from your actual guests.
Modern travellers no longer trust blatant advertising or anything that looks forced, contrived or fake coming from hotel brands.
This is especially true for your hotel photography.
Gone are the days with fake ‘guests’ smiling awkwardly in lobby photos or hiring models to glam up your pool images.
Today, the most trusted source of travel photography are Instagram users, not your hotel itself.
The good news: Many of your guests are shooting and posting beautiful images onto Instagram right now as you read this.
Even better news: You can leverage their genuine images and add them to your own hotel marketing campaigns, whether that’s posting to your website, hotel social media accounts or marketing emails.
Using Instagram images is a smart way to implement ‘social proof,’ the idea that people buy into what others are buying.
Here’s How to Do it:
Search for your hotel’s geotag on Instagram and it will pull up all the Instagram images that users have posted from your property. Select which images you’d like to keep for marketing purposes and message each user individually to ask for their permission.
(NOTE: shameless plug.) This process can be time consuming and tedious… if you want a quicker way, you can use our new tool, Tout, and we’ll take care of all of these steps for you.