As a hotel manager, or hotel financial planner, your budget should represent an ever-changing modern market that is becoming more and more technologically advanced by the day.
And as tech changes so dramatically, you almost need to be a mystic to work out what kinds of technologies and platforms you need to budget for over the next year.
A hotelier’s approach to budgeting should be based around increased ROI; and, to achieve that in this tech-driven era, you need to be 100% focussed on your digital marketing campaigns. Here are three of the most valuable and critical points of digital marketing that your hotel should have complete control over:
Simplistic website design
User experience is everything when it comes to your website. If it becomes too difficult to use in a very short amount of time, your potential business will simply click away from your site. The simplicity of your website represents how they view your hotel brand. Some questions you should ask yourself are:
- Is your website simple to navigate? If not, fix it.
- Is the content up-to-date? Is your current front page ad campaign from a promo you ran for Christmas 2014? Update your marketing images and gallery images regularly to ensure your branding is fresh.
- Is it mobile friendly? Today’s consumers demand an effortless web experience. If it isn’t simple they will find a website that is.
Integrated digital approach
Your customers expect instant access to your brand; so, as a hotelier, you must realise that digital marketing must be integrated with your business strategies, specifically real-time availability and pricing; so you can meet traveller demands for real-time correct information.
Managing your brand’s online reputation
Have someone on your team who is in charge of responding to social media and online reviews, and make sure they respond very quickly, whether reviews are good or bad. Listen to what people are saying about your brand, and respond to negative feedback with a positive brand reaction. Closely monitor review sites as they are very important sites in the eyes of consumers.