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Friday , June 23 2017

Doug Kennedy

Best practice for the era of electronic inquiries

As anyone who has worked in the profession of hotel sales and catering sales for 10 or more years knows, the skill-set required to be a top performer is quite different these days. Today's sales superstars still have to have exceptional 'people skills', which today is more formally referred to as emotional intelligence.

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Use new technology to deliver authentic hospitality

It has come to pass that the number of phone calls made has declined, and at most hotels the job of PBX Operator has been folded into the front desk. Guests now receive personal calls directly on their mobile phones, and hotel websites answer most basic questions that guests used to call about such as directions or transportation. In the meantime, the number of reservations booked online has increased while voice reservations have declined.

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Are you giving your guests enough RevPAH?

As I often say in my hospitality workshops, we in the hotel industry are in a very unique business of selling space and time, so we had better be REALLY good at the intangibles. Although we charge them for rooms, the guests are buying an overall experience that is made up mostly of human interactions. With hotel brands so quickly …

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Why do our rates change? We discount when it’s slower!

hotel rates

Every day your hotel sales, reservations and front desk colleagues are fielding questions from both prospects and guests regarding why it is that the rates are so much higher during certain periods as compared to other dates. For convention hotels, the question might be “Why are the rates so much higher in mid-October than July?” For the catering sales manager …

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Use video email to outsell the competition

digital marketing

Based on what I hear from the hotel sales and catering sales managers I train each month, the vast majority of inquiries for groups, meetings, conferences and catering events are being received electronically. Some come in via direct email; others arrive after a planner completes a “contact us” inquiry form at the hotel’s website. Most, however, arrive via third party …

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One task every GM should do right now to increase group sales revenues

With group demand growth having levelled off or declined in most hotel markets, general managers and directors of sales are looking for ways to capture more of the market share of the business that is still out there. As I have explored many of my previous articles, the hotel sales environment has changed dramatically in recent years, yet hotel sales …

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Don’t get overwhelmed by data fatigue

Reports flood our inboxes daily with the latest metrics on how our hotel has performed in the recent past versus our competitors, how we are doing in the future at capturing global distribution system market share, as well as the latest online guest reviews, TripAdvisor ratings and social media posts. Revenue-management systems spit out the latest pick-up numbers and tell …

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