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Monday , December 18 2017

Mark Ross-Smith

Mark Ross-Smith
Mark is chief data editor and travel industry big data expert focusing on airlines, hotels and loyalty programs.

The future of OTA loyalty programs

Loyalty Program

Online travel agents (OTAs) are known as an efficient distribution channel for hotel rooms, but with more major hotel brands pushing direct bookings to reduce commissions paid out to agents- this leaves OTAs searching for the next goldmine product to fuel their continued growth. With this in mind – for years – hotels have enjoyed a non-competitive landscape with their …

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