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Friday , November 24 2017

SiteMinder

‘Generating revenue’ ranked the top spend area for hoteliers

A new report published by SiteMinder has revealed the budget priorities for thousands of hoteliers all over the world. Chapter two inside SiteMinder’s Global Hotel Business Index 2017: A visual look at financial plans, focus points, and future predictions asked hoteliers to outline the areas they’re planning to distribute their budgets over the next 12 months. Hoteliers could choose from a matrix …

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8 important search changes hotels should be aware of…

With Google constantly updating its algorithms and strategy, traffic coming in from multiple devices, and inconsistent SEO practices from travel websites, it’s hard for hotels to get a clear picture of what is working and what needs to be done to increase traffic and conversions in the future. Analysis by Net Affinity has shown organic traffic is being rerouted to paid search results, social media, and …

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7 great examples of hotels getting it right on Instagram

Instagram hotels

A hotel Instagram account has the potential to be more effective than all the other social media platforms combined. A photo-sharing service like Instagram is the perfect medium for hotels to engage with users and project their story. It’s a simple interface on which hotels can easily create a beautiful aesthetic and brand presence. Plus, it doesn’t require translation for global visitors …

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Why it’s important to let your destination shape hotel culture

Panoramic view of the Oriental Bay. Wellington city

Building your hotel culture to reflect that of the local community may go a long way to securing your property more bookings. Being able to stand out from the competition is a rare and powerful trait if your hotel is able to manage it. There are certainly some travellers who prefer their hotel to be like a ‘home away from …

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How to use hotel digital marketing to leverage the Chinese market

Chinese tourists

In the diverse sphere of international travel, hotel marketers cannot afford to use broad strokes to attract bookings. To maximise bookings and occupancy each region and the markets within the regions should be treated on its own terms. A crucial and most lucrative market for hotels in the Chinese. China has the biggest outbound tourism activity in the world with …

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How you can use your hotel restaurant to increase bookings?

A study by Leonardo looked at what images travel shoppers viewed the most. Obviously, the number one result was guest rooms but the second most viewed was restaurant photos. This indicates that travel boils down to two primary needs; people want a nice place to sleep and they want a nice place to eat. Most of the time the hotel restaurant is …

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How to identify guest segments with your hotel’s data

Here’s how you can use data to identify your future guests within your guest database, and use technology to get them to book directly. Time-poor urbanites For time-poor urbanites, examine each guest’s booking window and booking device. They tend to do things last-minute, because they don’t have the time to plan ahead. A booking window of 1-7 days, especially if done through …

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5 ways to make sure your hotel packages pack a punch

Does your property offer packages? By ‘packages’ we mean special rates for accommodation paired with something extra. That extra could have some in-house value such as free breakfast or parking or it could be an off-premise experience, such as tickets to a local attraction. We’ll go out on a limb and just say it – packages are passé. At least, …

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7 reasons your staff need the help of a channel manager

Across the hospitality and travel industry, technology continues to transform the way people do business. If your property is not adapting with the times, chances are you will be left in the dust as your competitors capture the most motivated and interested travellers from across the globe. One system that is absolutely essential is a channel manager. Here are 7 …

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The US vs. Europe: how are hoteliers embracing hotel technology?

Property management system, internet booking engine, a channel manager, central reservation system, and revenue management system – all perfect examples of the hotel technology that hoteliers should be using to get ahead of the competition and manage their operations. Research from industry analysts Phocuswright, co-sponsored by SiteMinder, took a deep dive into the usage of technology in US and European …

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