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Monday , July 24 2017

Marketing

How to maintain the guest relationship with a personal touch

Small accommodation providers take note: the relationship that you develop with your guests is more important than ever. In fact, 1 in 3 guests book directly with their hotel when they are making travel arrangements. With a personal touch, you can improve your guest relationships, increase your direct bookings and earn the loyalty of your customers. Here are some actionable …

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The incredible OTA stat that everyone has forgotten about…

Sometimes, we all need to be reminded of just how much we’re throwing away by leaning too heavily on OTAs as a primary source of online bookings. Everyone knows that OTA bookings cost more, but very little is ever made of the amazing fact that OTA bookings are usually much lower in total value than direct bookings. Siteminder, which is …

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Up your visual appeal to get more bookings

Contrary to what many believe, people make purchase decisions based on emotions and how something makes them feel — not on facts or figures. Luckily for hotel marketers, evoking powerful emotions from your target audience is as easy as a few simple tweaks to your existing materials. Out of the five senses, it’s the sense of sight that remains the …

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Want more bookings? give consumers less to choose from

Your guests live in a world overloaded with content, chaos and way too many choices. Just think of the last time you shopped on Amazon.com. Your seemingly simple search for a “red jacket” no doubt led to hundreds of results. Faced with a barrage of options, you most likely examined a few before resolving to think more about it later. …

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Netflix to expand hospitality services

Netflix and Enseo signed an agreement expanding the latter company’s rights to distribute the Netflix application on select devices to any hotel under a specific contract with Enseo in any country where the Netflix service is available. “Our partnership with Enseo brings Netflix members a high quality viewing experience on their hotel room TV,” said Paul Perryman, director business development …

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3 things revenue managers can learn from psychologists

For most hoteliers, establishing rates is a rational, practical task based on analysis of the market and historical trends. But, your hotel’s bottom line could be missing a key dimension when deciding on room rates: price psychology. Every hotelier must understand the psychological pricing factors that influence travellers when making purchase decisions. Getting smart about buyer behaviour means healthy revenue …

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3 ways to overcome the perception that OTAs are cheaper

It’s all too easy to blame OTAs for your hotel’s shrinking profits by pointing fingers at their costly commissions and frustrating policy of withholding customer contact information. But, in reality, the biggest battle you face isn’t so much against the OTAs, but rather the mindset of OTA customers. The truth is, your profit margins are being squeezed because of the …

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5 ways to make sure your hotel packages pack a punch

Does your property offer packages? By ‘packages’ we mean special rates for accommodation paired with something extra. That extra could have some in-house value such as free breakfast or parking or it could be an off-premise experience, such as tickets to a local attraction. We’ll go out on a limb and just say it – packages are passé. At least, …

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The one question that terrifies hotel marketers

You’re precise with your numbers. You’re diligent and know where every cent of your hotel marketing budget is spent. Your owners and hotel asset managers decided to trust you with their investments and now rely on you to make the right decisions to turn the largest profit possible. However, there is one paralysing question that can make even the most …

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7 reasons your staff need the help of a channel manager

Across the hospitality and travel industry, technology continues to transform the way people do business. If your property is not adapting with the times, chances are you will be left in the dust as your competitors capture the most motivated and interested travellers from across the globe. One system that is absolutely essential is a channel manager. Here are 7 …

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