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Saturday , July 22 2017

Marketing

Use different ads for different audiences

Create different retargeting ads for different interests for maximum exposure and impact. Reap the maximum ROI from your retargeting efforts by using behavioural targeting, which means delivering different ads that are tailored to the visitor’s actual behaviour or action on your hotel direct website. This ensures you are not wasting marketing dollars chasing a meeting planner with an ad about …

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Three secrets your hotel booking engine is dying to tell you

Your booking engine is more than a place of transaction or a page for your guests to check prices, room types and availability. Your hotel’s booking environment also holds a goldmine of free data, but only if you take the time to unearth it. Sadly, most hotels aren’t doing so. By taking the time to dig deeper to find this …

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This is how hotels make their OTA addiction worse

The cycle of OTA dependence is all too real and aggravating. But, it’s time to face the facts. It’s your fault, not the OTAs, if an OTA-driven guest doesn’t come back and book direct the next time around. Some hoteliers are dropping their pitchforks and getting smart about their relationships with OTAs by leveraging them as a customer acquisition tool. …

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How to use Instagram to promote your hotel and attract guests

Instagram is one of the most effective social media marketing platforms available to hotel owners in today’s social and digital environment. It offers a simple, clean feed, it’s completely mobile, and it makes everything look great. And the good news for hoteliers is that it’s particularly popular with travellers and holidaymakers. The keen and observant social media fans among you …

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Three things hotel marketers can learn from Uber

Over the last 10 years, industry disruptors have rocked the business world in ways we’ve never seen before, and leading the charge is disruption’s poster child, Uber. Not only has it streamlined getting anywhere in the world’s major cities, Uber‘s visionary business model is a goldmine of lessons for hotel marketers. Their model nourishes their own growth, with their incredible …

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Millennial marketing trends for small hotels

Millennials love to travel, particularly because they place value on authentic experiences versus stuff that can be purchased and collected. For those of you who need a bit more clarification, millennials are the generation of young adults who were born between 1982 and 1994 — an often discussed and debated generation, and an important one for small hotels to target. …

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Are your bookings getting lost in translation?

Travel is a hot commodity worldwide. Just within the past decade, the U. S. hotel industry has seen an uplift in international travellers, with large increases in visitors hailing from China and South Korea. This adds to the already steady stream of visitors from Canada, Mexico, UK and Japan, who have been investing in travel to American cities for decades.

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Hotels missing out on 70% of customer feedback

Global customer intelligence company Local Measure, which uses location-based data to unlock customer insights, believes the hotel industry is getting less than half the picture when it comes to their brand by not accessing quality data across social channels. Founder and CEO Jonathan Barouch said for an industry that relies heavily on word of mouth, most of which takes place …

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Three things that terrify hotel marketers

Here are three terrifying things that are making hotel marketers anxious right now: 1. Frighteningly low budgets to accomplish marketing targets A thin marketing budget is a common cause for anxiety for hotel marketers. We all know how much money and staff hours are required to achieve the lofty targets owners expect. However, more and more owners and GMs are …

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