in fn
Monday , January 22 2018

Marketing

How can smaller hotel chains compete with mega chains?

five star service

Hotel guests are increasingly valuing the digital experience – often more than other amenities a hotel might offer – but how can smaller hotel chains implement the technology to compete with ‘mega chains’?  Derrick Lee, VP global and vertical accounts at ALE, shares his view on how new developments in digital communications technology are enabling smaller hospitality companies to embrace the …

Read More »

Use video email to outsell the competition

digital marketing

Based on what I hear from the hotel sales and catering sales managers I train each month, the vast majority of inquiries for groups, meetings, conferences and catering events are being received electronically. Some come in via direct email; others arrive after a planner completes a “contact us” inquiry form at the hotel’s website. Most, however, arrive via third party …

Read More »

Why it’s important to let your destination shape hotel culture

Panoramic view of the Oriental Bay. Wellington city

Building your hotel culture to reflect that of the local community may go a long way to securing your property more bookings. Being able to stand out from the competition is a rare and powerful trait if your hotel is able to manage it. There are certainly some travellers who prefer their hotel to be like a ‘home away from …

Read More »

Are you doing these five things to market your accom?

From claiming your business on Google to YouTube and social media images, Bronwyn White takes you through five key steps for tourism success. Claim your business on Google My Business Google is usually the starting point for most web users when searching for products online. If you want these users to find you, you need to help Google to locate …

Read More »

Big revenue management: where the rubber meets the road with big data

Sure, big data can be a marketing powerhouse, helping reach the right guest at the right time. Is there anything more important, really? Yes! Reaching the right guest at the right time with the right rate. However, that rate should not only be the product of what the guest will pay (because this can lead to a hotel full of …

Read More »

The future of OTA loyalty programs

Loyalty Program

Online travel agents (OTAs) are known as an efficient distribution channel for hotel rooms, but with more major hotel brands pushing direct bookings to reduce commissions paid out to agents- this leaves OTAs searching for the next goldmine product to fuel their continued growth. With this in mind – for years – hotels have enjoyed a non-competitive landscape with their …

Read More »

How to use hotel digital marketing to leverage the Chinese market

Chinese tourists

In the diverse sphere of international travel, hotel marketers cannot afford to use broad strokes to attract bookings. To maximise bookings and occupancy each region and the markets within the regions should be treated on its own terms. A crucial and most lucrative market for hotels in the Chinese. China has the biggest outbound tourism activity in the world with …

Read More »

A happy landing for your website

landing page image

A new twist from an old client on an old topic. What is the difference between a ‘home’ page and a ‘landing’ page? No, he did not want me to design a site for him but he had a new venture partner who was using terminology he did not understand. Therefore, could I please enlighten him even though his partner …

Read More »

How you can use your hotel restaurant to increase bookings?

A study by Leonardo looked at what images travel shoppers viewed the most. Obviously, the number one result was guest rooms but the second most viewed was restaurant photos. This indicates that travel boils down to two primary needs; people want a nice place to sleep and they want a nice place to eat. Most of the time the hotel restaurant is …

Read More »

Will the internet kill the hotel star?

star ratings

Star-rated? Consumer rated? Or even self-rated? What is the state of affairs with accommodation rating in New Zealand tourism in 2017 and where are we headed? There has been recent discussion in Australia around self-rated properties versus star ratings, which are obtained through a process of industry accreditation assessment.  Perhaps unsurprisingly, recent research pointed to continued consumer confidence in a …

Read More »