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Thursday , March 23 2017

Marketing

Franchising and branding grows in strength

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Operating a motel/motor lodge can be a lonely and economically difficult road for those not part of a major brand. The inability to share marketing and other costs or to tap into a worldwide network of potential customers will be too much for many. And when problems arise, who do you turn to for advice? The benefits of being part …

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Making referral marketing work for you

Referral Marketing

Referral marketing is a fantastic way of increasing your customer base, not only is it one of the most powerful and effective forms of marketing, it’s also low cost and you know exactly who to start with. In this guide, I’ll show you how to stimulate referrals and give you tactics to get you started.

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Channel Management Product Feature Comparison

Yes

Due to technological advances you will probably find that most of your bookings are now coming from online booking providers or your own website, therefore it is vital that you have the right systems and tools in place to capitalise on this growing phenomenon.

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Maximise your usability

INternet Marketing

Most of the accommodation industry now fully understand the business of internet reservations and have jumped onto the train as far as having a direct booking link on their properties website.

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Turning data into dollars

NZ Dollars

There’s an old piece of marketing wisdom that you’ll read in almost every best-selling marketing or sales book -‘it costs five times as much to get a new customer than it does to keep an existing one.’

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