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Friday , August 18 2017


Three things that terrify hotel marketers

Here are three terrifying things that are making hotel marketers anxious right now: 1. Frighteningly low budgets to accomplish marketing targets A thin marketing budget is a common cause for anxiety for hotel marketers. We all know how much money and staff hours are required to achieve the lofty targets owners expect. However, more and more owners and GMs are …

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Two ways to compete against new properties in your market

A strong reputation can help you weather the storm of fresh competition

It’s a nightmare that way too many hoteliers can relate to: an already saturated market being bombarded with new hotels left and right, each with shiny new technology, the comfiest beds in all the land and thousands of square feet of meeting space to entice even your most loyal annual groups. Take a look at the chart below from our …

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You can’t afford to miss these Facebook tips and tricks for small hotels

Social Media Tips

Facebook is more than just a popular social networking site, it’s a necessary resource for small hotels looking to expand their business and increase their bookings. And as a bed and breakfast, you need to develop a Facebook profile that helps you to get found by your potential guests. Try out these Facebook tips and tricks to connect with your …

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Are you taking advantage of OTAs?

The level of polarisation between those for and against using Online Travel Agents (OTAs) astounds me. It seems OTAs are either regarded as knights on white chargers who have come to save the day or the four horsemen of the apocalypse. Despite statistics that continue to amaze us regarding the success of OTAs, with millions of room nights sold and …

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The painful truth about hotel SEO (part 2)

This is the second and final instalment in our two-part series on the massive upheaval in hotel SEO best practices. Problem 3: SEO has become even more technical and code heavy than ever before! The days of hiring a website vendor and an SEO vendor to work separately are over because there’s no accountability. The best SEO practices in 2016 …

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Tips on writing concise hotel content

What kind of online content will win over new guests?

In today’s uncompromising travel and tourism industry, establishing and maintaining a competitive advantage is important for all hotel managers. One major factor that needs to be taken into consideration is having clear and concise hotel content. Many hoteliers would be surprised by the impact hotel content makes on potential guests. Below are a few tips to ensure you implement this …

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Local tourism marketing: the low hanging fruit

Did you know that shopping and eating at restaurants/cafés are consistently rated in the top three activities that people partake in during a holiday or vacation? We often think travel is all about attractions, museums and tours, however, Destination NSW tells us that the top three activities undertaken by domestic visitors to Sydney are: 1. Eating out, dining at a …

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Cashed up, time rich – the travelling senior

Senior happy couple taking selfie with mobile phone on board of plane - Smiling retired people having fun flying from Coron to Borakay by airplane - Concept of elderly happiness on world wide travel

Did you know, that in our life time, we will never see another demographic that has as much disposable cash to spend and as much free time than our current seniors? Yet, I still see the travel industry not really taking them seriously. Still talking to cringe-worthy stereotypes that most seniors cannot really relate to – or more importantly, ‘see’. …

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