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Thursday , March 23 2017

Marketing

A happy landing for your website

landing page image

A new twist from an old client on an old topic. What is the difference between a ‘home’ page and a ‘landing’ page? No, he did not want me to design a site for him but he had a new venture partner who was using terminology he did not understand. Therefore, could I please enlighten him even though his partner …

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How you can use your hotel restaurant to increase bookings?

A study by Leonardo looked at what images travel shoppers viewed the most. Obviously, the number one result was guest rooms but the second most viewed was restaurant photos. This indicates that travel boils down to two primary needs; people want a nice place to sleep and they want a nice place to eat. Most of the time the hotel restaurant is …

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Will the internet kill the hotel star?

star ratings

Star-rated? Consumer rated? Or even self-rated? What is the state of affairs with accommodation rating in New Zealand tourism in 2017 and where are we headed? There has been recent discussion in Australia around self-rated properties versus star ratings, which are obtained through a process of industry accreditation assessment.  Perhaps unsurprisingly, recent research pointed to continued consumer confidence in a …

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Get out from under your desk and market your property

marketing insecurity hotels

It’s easy to get lost in the minutiae of hotel marketing. Tasks like creating marketing assets, engaging with your audience on social media and analysing data pretty much guarantees that you’ll be fixated on your computer screen for most of the day. However, marketing that has the most impact and produces the highest amount of conversion requires creativity and knowing …

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2017 design trends for luxury resort destinations

Trends Design Modern Trendy Fashion Concept

Whether you are thinking of remodeling or building a new resort in 2017 think carefully before following the latest ‘trends’ unless you have deep pockets and subscribe to the industry expectation that your resort will be undergoing a significant refurbishment within three to five years. Designing to a current trend can date your property very quickly, and in today’s ever …

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Valentine’s Day less than two weeks away

Valentines Day hotel scene

For hotel directors of sales and marketing, Valentine’s Day is less about romance or showing one’s affection and more about delivering some semblance of occupancy during the traditionally lower-revenue tail-end of summer months (outside of the school holidays). Most plans are ideated and drawn out in broad strokes in late fall or prior to the holiday season, with tactical execution beginning in earnest …

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Adding the personal touch in an age of digital communications goes a long way

communication in the digital age

There’s no replacing the personal touch in hospitality. In an age when chatbots and messaging platforms are speeding up communication, the importance of slowing down to talk with guests is more important than ever. According to a prediction of travel trends by Booking.com, travelers in 2017 will place huge importance on interacting with staff, and appreciate that the human touch is unique. While …

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10 secrets of luxury hotel websites (part one)

Luxury pampering at hotel

Unique amenities, exclusive experiences and personalised service used to be the proprietary domain of luxury hotels … but now these offerings have become mainstream in hotels from midscale upwards. This means that high-end hospitality brands have had to raise the bar even higher to convey an extraordinary guest experience and differentiate themselves in meaningful ways. But this isn’t easy in …

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Can you describe your typical guest?

know your target market

Sharpen your marketing’s effectiveness by first determining exactly who your target audiences are. Surprising fact: most hoteliers don’t know who their target market is. It’s all too easy to say you want to market to “everyone” including business travellers, couples, families, golfers, city explorers, foodies, outdoor adventurers… you get the picture. But, brilliant hotel marketing doesn’t happen by mistake. If …

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4 paradoxes driving guest decisions

In this environment, customers do not want either/or solutions: they want the best of both worlds where the best trade-off is no trade-off. IHG’s latest research has identified four paradoxes that are driving the decisions customers make in a landscape constantly changing through advances in technology. The hotel group launched its 2017 trends report – The Uncompromising Customer: Addressing the Paradoxes …

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