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Wednesday , May 24 2017

Marketing

Your accommodation business for sale portal has arrived

In an exciting move for the accommodation sector, Multimedia Publishing has announced the launch of its brand new commercial property listing portal, Accom Properties. The website will be a hub for buyers and sellers of hotels, resorts, motels, holiday parks, apartment buildings and other commercial properties. The industry gamechanger has been in the works at Multimedia Publishing for several years: …

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Create the ultimate hotel team with praise and applause

It’s easy to forget to acknowledge your team, but the effects are far-reaching and can be a pretty powerful tool in raising guest review scores and boosting future bookings. Consider this: Genuine praise = Happier and empowered hotel employees = An awesome guest experience = Glowing guest reviews A study by Globoforce in 2013 found that 89 percent of people …

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‘Generating revenue’ ranked the top spend area for hoteliers

A new report published by SiteMinder has revealed the budget priorities for thousands of hoteliers all over the world. Chapter two inside SiteMinder’s Global Hotel Business Index 2017: A visual look at financial plans, focus points, and future predictions asked hoteliers to outline the areas they’re planning to distribute their budgets over the next 12 months. Hoteliers could choose from a matrix …

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Drinking water a boost for hotel branding

Water is a fundamental requirement for life: it feeds our cells, rejuvenates our skin, hair, and cleanses our system. Possibly due to its life-fundamental status, it goes somewhat unnoticed…unless it’s bad. Gulping down poor tasting tepid water is not how guests like to begin their day after a rich holiday meal with a few glasses of celebratory accompaniment. The business …

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How to use the world’s best (free) hotel photographers

Here’s how you can infuse your hotel marketing with a big dose of authenticity and stunning imagery with Instagram photos from your actual guests. Modern travellers no longer trust blatant advertising or anything that looks forced, contrived or fake coming from hotel brands. This is especially true for your hotel photography. Gone are the days with fake ‘guests’ smiling awkwardly …

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8 important search changes hotels should be aware of…

With Google constantly updating its algorithms and strategy, traffic coming in from multiple devices, and inconsistent SEO practices from travel websites, it’s hard for hotels to get a clear picture of what is working and what needs to be done to increase traffic and conversions in the future. Analysis by Net Affinity has shown organic traffic is being rerouted to paid search results, social media, and …

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Why do our rates change? We discount when it’s slower!

hotel rates

Every day your hotel sales, reservations and front desk colleagues are fielding questions from both prospects and guests regarding why it is that the rates are so much higher during certain periods as compared to other dates. For convention hotels, the question might be “Why are the rates so much higher in mid-October than July?” For the catering sales manager …

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Watch what happens when OTA users actually shop online

Everybody has theories about why so many people prefer to shop for hotels on OTAs… but have you ever actually seen them do it? To find out why so many guests prefer booking hotel stays on an OTA instead of a hotel brand/direct website, Tambourine hired UserTesting.com, a well-known website testing company that records unbiased (but demographically relevant) consumers while they …

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What does Expedia’s new sentiment analysis tool actually do?

Expedia has announced Guest Review Insights, a new sentiment analysis tool it claims will help hotels manage and improve their online reputation, and as a result, attract more travellers while maximising guest experiences on property. Guest reviews are valuable to both hotels and potential guests, but extracting actionable insights from them can be time consuming and costly, leaving many hotels …

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How can smaller hotel chains compete with mega chains?

five star service

Hotel guests are increasingly valuing the digital experience – often more than other amenities a hotel might offer – but how can smaller hotel chains implement the technology to compete with ‘mega chains’?  Derrick Lee, VP global and vertical accounts at ALE, shares his view on how new developments in digital communications technology are enabling smaller hospitality companies to embrace the …

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