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Wednesday , June 28 2017

Marketing

Social media success for your hotel

Your digital marketing requires more of your undivided attention each day, and to get it right for your hotel is a constant struggle if you don’t have a dedicated team to create and roll out amazing campaigns; and let us not forget the budget required to create these amazing campaigns.

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Fiordland one of most Instagrammed locations in world

Fiordland National Park on New Zealand’s South Island has ranked at Number 39 in a new study on the Most Instagrammed Tourist Attractions in the world. The study, by TravelBird ranked 470 attractions in countries around the world based on the number of hashtags on the social media platform. With the image-based application most popular among millennial users, TravelBird sought …

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Wyndham expands in New Zealand

Wyndham Hotel Group has announced the signing of its second hotel in Queenstown, ideally timed to service a need for high-quality accommodation in New Zealand’s third largest tourism market. Wyndham Garden Remarkables Park, Queenstown, is slated to open in May next year, with construction in the estate already underway. It will be the second Wyndham Garden destination in New Zealand, …

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Reviews hit 500 million on Tripadvisor

TripAdvisor has announced that it now has more than 500 million reviews and opinions on its website, highlighting the importance of the tool for New Zealand hotel owners and tourism operators. It receives 290 pieces of user-generated content every minute of every day. The popular travel planning and booking site and app now receives 290 pieces of content every minute …

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Things hotel managers love to hear from guests

One of the key roles as an accom manager is being able to draw the line between good and bad service, and when it comes to proving your property’s service quality to your guests it can often be quite challenging. What your guests tell you as a hotel manager usually needs to be taken as gospel, and if you believe you …

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Oaks takes off with Air New Zealand Airpoints

Accommodation provider Oaks Hotels & Resorts has announced the launch of its first ever airline loyalty programme partnership. The hotel, a division of Minor Hotels, has joined Air New Zealand’s Airpoints programme to give travellers the opportunity to earn valuable rewards. With the choice of 48 hotels and resorts spanning popular leisure and CBD destinations in Queensland, New South Wales, …

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How to avoid the pitfalls of Google AdWords

A market gamechanger since it boomed on the scene over the last decade, Google AdWords is unparalleled for revenue generation. Harnessing the power of the mighty AdWords can seem like a daunting task, particularly if you have little to no experience with paid online advertising. Then, once thrust into de facto campaign set-up and management, the tourism business owner can find themselves …

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Loyalty programs: what’s the point?

There are many points of view on whether a loyalty program is a valuable and viable strategy for travel and accommodation providers. The proof of their success is hidden in the financial reports of each business that has one, and the various media stories (just search ‘hotel loyalty program mergers’) that share how many members the various programs have and …

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