Saturday , June 23 2018

Marketing

The pros and cons of building an app for your hotel

Modern travellers expect your hotel to be mobile-friendly. After all, they use their devices during all phases of the travel, from dreaming, to planning, to booking, to experiencing and finally… to sharing. So, you need to be there every step of the way. Hotels must embrace the mobile guest. They are not just the future for hotels but the “here …

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Forget your hotel: it’s all about emotions

Charles Revson, the founder of Revlon Cosmetics, famously said: “In the factory, we make cosmetics. In the store, we sell hope.” It’s all too easy to get caught up in selling rooms each night.  Most often, hotel marketers are buried under a barrage of daily marketing tasks that take up most of their time. It’s little wonder then that some …

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What every accom provider should be doing before 2016 ends

Here are five must-do tasks to ramp up for your 2017 revenue goals: EVALUATE THE TRUE NEEDS OF YOUR HOTEL’S BUSINESS MIX We often see hotels that invest too much of their marketing focus and resources on attracting leisure business. Meanwhile, their corporate sales and group sales teams are left having to hastily create disjointed lead campaigns on their own. …

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6 ways to survive hotel budget season

As budget season approaches, we’re here to help you plan for a profitable 2017 with six smart hotel sales and marketing budget strategies. The most vital component of your budget planning is taking time for thorough introspection, honest reviews of what is currently working and not working, and open conversations with your hotel owners, colleagues, sales staff, guests and even …

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How to maintain the guest relationship with a personal touch

Small accommodation providers take note: the relationship that you develop with your guests is more important than ever. In fact, 1 in 3 guests book directly with their hotel when they are making travel arrangements. With a personal touch, you can improve your guest relationships, increase your direct bookings and earn the loyalty of your customers. Here are some actionable …

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The incredible OTA stat that everyone has forgotten about…

Sometimes, we all need to be reminded of just how much we’re throwing away by leaning too heavily on OTAs as a primary source of online bookings. Everyone knows that OTA bookings cost more, but very little is ever made of the amazing fact that OTA bookings are usually much lower in total value than direct bookings. Siteminder, which is …

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Up your visual appeal to get more bookings

Contrary to what many believe, people make purchase decisions based on emotions and how something makes them feel — not on facts or figures. Luckily for hotel marketers, evoking powerful emotions from your target audience is as easy as a few simple tweaks to your existing materials. Out of the five senses, it’s the sense of sight that remains the …

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Want more bookings? give consumers less to choose from

Your guests live in a world overloaded with content, chaos and way too many choices. Just think of the last time you shopped on Amazon.com. Your seemingly simple search for a “red jacket” no doubt led to hundreds of results. Faced with a barrage of options, you most likely examined a few before resolving to think more about it later. …

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Netflix to expand hospitality services

Netflix and Enseo signed an agreement expanding the latter company’s rights to distribute the Netflix application on select devices to any hotel under a specific contract with Enseo in any country where the Netflix service is available. “Our partnership with Enseo brings Netflix members a high quality viewing experience on their hotel room TV,” said Paul Perryman, director business development …

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