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Saturday , September 23 2017

Marketing

Generation next: Making sense of millennial guests

The millennial traveller has certainly disrupted the way in which hotels think about attracting potential guests. They are more digitally active, open to peer influence and seek out short-term gratification compared to previous generations of guests.

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Why reviews are the golden egg at your hotel

Your hotel’s online reviews can be of huge benefit to your business or a massive detractor, depending on how well you manage them. Customer reviews will appear in many places across the web including on your own website, online travel agents, and social media.

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How to price your hotel rooms

In the modern and dynamic environment of today’s hotel industry, even the most seasoned professionals can be challenged to meet all of the skills required. Hotel management transcends so many areas of expertise including technology, customer service, and finance, that it’s almost impossible to cover all bases.

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Should your hotel be on Snapchat?

Many of our travel research and marketing clients are starting to ask if they should be on Snapchat. We are seeing a rapid rise in Snapchat usage and, not just in the youth sectors. With the rise comes unique marketing opportunities to engage with yes, mostly Gen Z and Gen Y travellers, but an increasing number of ‘older’ travellers who are showing …

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Best practice for the era of electronic inquiries

As anyone who has worked in the profession of hotel sales and catering sales for 10 or more years knows, the skill-set required to be a top performer is quite different these days. Today's sales superstars still have to have exceptional 'people skills', which today is more formally referred to as emotional intelligence.

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