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Thursday , March 23 2017

Marketing

Woo more wedding business with this simple tip

Ditch the cheesy stock photography and replace them with photos of real clients and real receptions. Welcome to the decade of the millennial bride. She loves individuality, authenticity and genuine wedding moments.  In fact, Pinterest is widely used by brides to collect images, stories and vendor ideas from real weddings. Plus, most wedding publications today devote a majority of their pages …

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The six golden rules of responding to guest reviews

Whether scathing or glowing, every guest review is a golden opportunity for your hotel to shine or stumble. Guests trust other guests, and the reviews of past experiences at your hotel are one of the most influential factors that can impact future bookings. You can’t afford to ignore bad reviews and hope they disappear. Nor, is it okay to simply …

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Forget your hotel: it’s all about emotions

Charles Revson, the founder of Revlon Cosmetics, famously said: “In the factory, we make cosmetics. In the store, we sell hope.” It’s all too easy to get caught up in selling rooms each night.  Most often, hotel marketers are buried under a barrage of daily marketing tasks that take up most of their time. It’s little wonder then that some …

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What every accom provider should be doing before 2016 ends

Here are five must-do tasks to ramp up for your 2017 revenue goals: EVALUATE THE TRUE NEEDS OF YOUR HOTEL’S BUSINESS MIX We often see hotels that invest too much of their marketing focus and resources on attracting leisure business. Meanwhile, their corporate sales and group sales teams are left having to hastily create disjointed lead campaigns on their own. …

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6 ways to survive hotel budget season

As budget season approaches, we’re here to help you plan for a profitable 2017 with six smart hotel sales and marketing budget strategies. The most vital component of your budget planning is taking time for thorough introspection, honest reviews of what is currently working and not working, and open conversations with your hotel owners, colleagues, sales staff, guests and even …

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The incredible OTA stat that everyone has forgotten about…

Sometimes, we all need to be reminded of just how much we’re throwing away by leaning too heavily on OTAs as a primary source of online bookings. Everyone knows that OTA bookings cost more, but very little is ever made of the amazing fact that OTA bookings are usually much lower in total value than direct bookings. Siteminder, which is …

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Up your visual appeal to get more bookings

Contrary to what many believe, people make purchase decisions based on emotions and how something makes them feel — not on facts or figures. Luckily for hotel marketers, evoking powerful emotions from your target audience is as easy as a few simple tweaks to your existing materials. Out of the five senses, it’s the sense of sight that remains the …

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How to maintain the guest relationship with a personal touch

Small accommodation providers take note: the relationship that you develop with your guests is more important than ever. In fact, 1 in 3 guests book directly with their hotel when they are making travel arrangements. With a personal touch, you can improve your guest relationships, increase your direct bookings and earn the loyalty of your customers. Here are some actionable …

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Want more bookings? give consumers less to choose from

Your guests live in a world overloaded with content, chaos and way too many choices. Just think of the last time you shopped on Amazon.com. Your seemingly simple search for a “red jacket” no doubt led to hundreds of results. Faced with a barrage of options, you most likely examined a few before resolving to think more about it later. …

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