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Wednesday , June 28 2017

Technology

2017 tech trends for hoteliers

As the world evolves technologically so does the hotel industry, and failure to keep up with the latest tech trends can leave your hotel stuck somewhere in the last decade, missing out on new business from tech-savvy consumers.

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The changing value of the channel

The “walk- in”: possibly the lowest cost channel available to us, just not enough volume or consistent volume to totally rely on, (unless of course you’re yield managing a car park, in which case up to 80% of your guests could be “walk-ins”). The “walk-in” however, is still a lucrative source of revenue. The value of the “walk-in” channel to …

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Artificial Intelligence: Coming to a hotel room near you

Artificial intelligence (AI)

In recent years, the potential of artificial intelligence (AI) has become a major point of intrigue in the travel sector. Right now, travel brands are using AI to power a new generation of chatbots that can communicate with customers and handle requests through text-based “conversations”. But chatbots represent a stepping stone towards something much bigger. In the future, hotels will …

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Oracle research: customers open to new tech if they control it

technology

Oracle has announced the findings of two research initiatives aimed at identifying consumer attitudes to new technologies and how their implementation will shape consumer behavior in the years to come. Insights from both the Oracle Hotel 2025 and Oracle Restaurant 2025 highlight that consumers are most willing to engage brands with new technology if they feel that they are in …

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Is your wifi going the distance?

Zenbu internet wifi

Guest wifi may be just one little search criterion on the OTA search page (alongside things like ‘pet-friendly’, or ‘swimming pool’), but it packs an almighty punch for customer satisfaction, and for some guests, it’s a deal-breaker. Should it be free? Expectations have reached that point where the answer is a resounding ‘yes’. It should be ‘free’, and while many …

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Every cloud has a silver lining…

Cloud Computing - Virtual Machine Motion

The ‘cloud’ is a household term for the majority of New Zealanders in 2017 but does everyone actually know how it works? The reality, as with so many other things, is probably that we know just about enough to see the benefits and not quite enough to prevent catastrophe. The ‘cloud’ essentially refers to a wireless storage system where an external, …

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Is calendar integration the next step for accom?

Another day, another sharing economy innovation: Uber has launched a new app service that allows it to sync up with users’ personal event calendars. How might this apply to the accom sector? The idea is that the app interprets data in the user’s calendar to recommend destinations for upcoming meetings, etc. It’s an interesting concept that relies on users agreeing …

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Guests demand a better-than-home TV experience

There has been a massive transformation in the world of home entertainment due to the quantity of content accessible via the internet. Consumers now absorb an enormous amount of film and TV by downloading and streaming via handheld devices or their smart TVs. Affordable, and now commonplace, in many homes smart TVs offer internet-connected activities like apps, media streaming and …

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How hotels can utilise technology to attract millennials

Millennials

The popularity of Airbnb with millennials has been well-documented, causing the hotel industry to rethink how it appeals to this travel-loving generation. Today, hotel brands are finding new ways to lure back this demographic, from focusing on localised design to providing unique, authentic experiences.  In addition, a number of chains have started investing more heavily in technology and digital connectivity …

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How to identify guest segments with your hotel’s data

Here’s how you can use data to identify your future guests within your guest database, and use technology to get them to book directly. Time-poor urbanites For time-poor urbanites, examine each guest’s booking window and booking device. They tend to do things last-minute, because they don’t have the time to plan ahead. A booking window of 1-7 days, especially if done through …

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