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Thursday , November 23 2017

Technology

15 things your hotel website must have

You've got one face on the internet, and that's your website. If it doesn’t do a good enough job, it is more than likely that your prospects will choose your competition over you. Here are 15 easy-to-implement tips to keep in mind when designing your property's website.

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2017 tech trends for hoteliers

As the world evolves technologically so does the hotel industry, and failure to keep up with the latest tech trends can leave your hotel stuck somewhere in the last decade, missing out on new business from tech-savvy consumers.

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The changing value of the channel

The “walk- in”: possibly the lowest cost channel available to us, just not enough volume or consistent volume to totally rely on, (unless of course you’re yield managing a car park, in which case up to 80% of your guests could be “walk-ins”). The “walk-in” however, is still a lucrative source of revenue. The value of the “walk-in” channel to …

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Artificial Intelligence: Coming to a hotel room near you

Artificial intelligence (AI)

In recent years, the potential of artificial intelligence (AI) has become a major point of intrigue in the travel sector. Right now, travel brands are using AI to power a new generation of chatbots that can communicate with customers and handle requests through text-based “conversations”. But chatbots represent a stepping stone towards something much bigger. In the future, hotels will …

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Oracle research: customers open to new tech if they control it

technology

Oracle has announced the findings of two research initiatives aimed at identifying consumer attitudes to new technologies and how their implementation will shape consumer behavior in the years to come. Insights from both the Oracle Hotel 2025 and Oracle Restaurant 2025 highlight that consumers are most willing to engage brands with new technology if they feel that they are in …

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Is your wifi going the distance?

Zenbu internet wifi

Guest wifi may be just one little search criterion on the OTA search page (alongside things like ‘pet-friendly’, or ‘swimming pool’), but it packs an almighty punch for customer satisfaction, and for some guests, it’s a deal-breaker. Should it be free? Expectations have reached that point where the answer is a resounding ‘yes’. It should be ‘free’, and while many …

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Every cloud has a silver lining…

Cloud Computing - Virtual Machine Motion

The ‘cloud’ is a household term for the majority of New Zealanders in 2017 but does everyone actually know how it works? The reality, as with so many other things, is probably that we know just about enough to see the benefits and not quite enough to prevent catastrophe. The ‘cloud’ essentially refers to a wireless storage system where an external, …

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