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Wednesday , March 22 2017

Technology

Is your wifi going the distance?

Zenbu internet wifi

Guest wifi may be just one little search criterion on the OTA search page (alongside things like ‘pet-friendly’, or ‘swimming pool’), but it packs an almighty punch for customer satisfaction, and for some guests, it’s a deal-breaker. Should it be free? Expectations have reached that point where the answer is a resounding ‘yes’. It should be ‘free’, and while many …

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Every cloud has a silver lining…

Cloud Computing - Virtual Machine Motion

The ‘cloud’ is a household term for the majority of New Zealanders in 2017 but does everyone actually know how it works? The reality, as with so many other things, is probably that we know just about enough to see the benefits and not quite enough to prevent catastrophe. The ‘cloud’ essentially refers to a wireless storage system where an external, …

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Is calendar integration the next step for accom?

Another day, another sharing economy innovation: Uber has launched a new app service that allows it to sync up with users’ personal event calendars. How might this apply to the accom sector? The idea is that the app interprets data in the user’s calendar to recommend destinations for upcoming meetings, etc. It’s an interesting concept that relies on users agreeing …

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Guests demand a better-than-home TV experience

There has been a massive transformation in the world of home entertainment due to the quantity of content accessible via the internet. Consumers now absorb an enormous amount of film and TV by downloading and streaming via handheld devices or their smart TVs. Affordable, and now commonplace, in many homes smart TVs offer internet-connected activities like apps, media streaming and …

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How hotels can utilise technology to attract millennials

Millennials

The popularity of Airbnb with millennials has been well-documented, causing the hotel industry to rethink how it appeals to this travel-loving generation. Today, hotel brands are finding new ways to lure back this demographic, from focusing on localised design to providing unique, authentic experiences.  In addition, a number of chains have started investing more heavily in technology and digital connectivity …

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How to identify guest segments with your hotel’s data

Here’s how you can use data to identify your future guests within your guest database, and use technology to get them to book directly. Time-poor urbanites For time-poor urbanites, examine each guest’s booking window and booking device. They tend to do things last-minute, because they don’t have the time to plan ahead. A booking window of 1-7 days, especially if done through …

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What millennials are telling us about the future of hotel technology

For all the amazing advancements in the hospitality industry, it’s hard not to miss the old days – back when rooms had metal keys, televisions sets were the size of dishwashers, and a big dusty book was used to register guests. People could pay by cheque. Small time crooks could get away with using an alias. And if a hotel …

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Video killed the reviewer’s stars

The ability of guests to remain technologically connected has become as integral to the hotel experience as the quality of fittings or the receptionist’s welcoming smile. Upon arrival, guests are far more likely to be logging multiple devices into the wifi network than testing out the pillows or mini-bar offering. Hotel guests now expect seamless streaming of multimedia across a …

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A new era arrives for digital signage

Interpersonal communication of all forms has been advancing with bewildering speed in recent years, affecting homes, businesses and other enterprises of all kinds. Not only is the accommodation industry no exception, electronic signage has become essential, right from attracting guests in the first place to keeping them well informed and happy while they are in your establishment. This technology has …

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Netflix to expand hospitality services

Netflix and Enseo signed an agreement expanding the latter company’s rights to distribute the Netflix application on select devices to any hotel under a specific contract with Enseo in any country where the Netflix service is available. “Our partnership with Enseo brings Netflix members a high quality viewing experience on their hotel room TV,” said Paul Perryman, director business development …

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