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Monday , July 24 2017

Management

The future of OTA loyalty programs

Loyalty Program

Online travel agents (OTAs) are known as an efficient distribution channel for hotel rooms, but with more major hotel brands pushing direct bookings to reduce commissions paid out to agents- this leaves OTAs searching for the next goldmine product to fuel their continued growth. With this in mind – for years – hotels have enjoyed a non-competitive landscape with their …

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Secrets to successful functions

Wedding function

Hosting a successful function for business or pleasure; whether it’s a laid-back get-together or a formal wedding, the experience is all about the food. How is it presented? How does it look? How does it smell? How good does it taste? Do you want your guests to feel welcomed and relaxed, or stimulated and engaged? Either way, you will always …

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Swiss-belsuites: a beauty from the beast?

Spacious deck Swiss belsuites Photo: Soren Liv

Swiss-Belsuites Victoria Park, Auckland offers sophisticated urban living directly opposite Victoria Park and next to Victoria Park Market in a 100-year-old heritage building with space for 85 shops, cafés and restaurants. The hotel is located in the heart of vibrant Auckland city and only a five-minute walk from SkyCity Casino, the Auckland Convention Centre and the stunning Viaduct Harbour. Swiss-Belsuites …

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Get out from under your desk and market your property

marketing insecurity hotels

It’s easy to get lost in the minutiae of hotel marketing. Tasks like creating marketing assets, engaging with your audience on social media and analysing data pretty much guarantees that you’ll be fixated on your computer screen for most of the day. However, marketing that has the most impact and produces the highest amount of conversion requires creativity and knowing …

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2017 design trends for luxury resort destinations

Trends Design Modern Trendy Fashion Concept

Whether you are thinking of remodeling or building a new resort in 2017 think carefully before following the latest ‘trends’ unless you have deep pockets and subscribe to the industry expectation that your resort will be undergoing a significant refurbishment within three to five years. Designing to a current trend can date your property very quickly, and in today’s ever …

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Every cloud has a silver lining…

Cloud Computing - Virtual Machine Motion

The ‘cloud’ is a household term for the majority of New Zealanders in 2017 but does everyone actually know how it works? The reality, as with so many other things, is probably that we know just about enough to see the benefits and not quite enough to prevent catastrophe. The ‘cloud’ essentially refers to a wireless storage system where an external, …

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Valentine’s Day less than two weeks away

Valentines Day hotel scene

For hotel directors of sales and marketing, Valentine’s Day is less about romance or showing one’s affection and more about delivering some semblance of occupancy during the traditionally lower-revenue tail-end of summer months (outside of the school holidays). Most plans are ideated and drawn out in broad strokes in late fall or prior to the holiday season, with tactical execution beginning in earnest …

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Adding the personal touch in an age of digital communications goes a long way

communication in the digital age

There’s no replacing the personal touch in hospitality. In an age when chatbots and messaging platforms are speeding up communication, the importance of slowing down to talk with guests is more important than ever. According to a prediction of travel trends by Booking.com, travelers in 2017 will place huge importance on interacting with staff, and appreciate that the human touch is unique. While …

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First impressions count at Quest Petone

Quest Petone: lounge area in two bedroom apartment.

For Joseph Teh, becoming a franchise director of Quest Petone is the culmination of years of hospitality experience, hard work and business management…and the manifestation of a career trajectory that began in his teens. Joseph’s first experience of work was within family-owned Chinese restaurants.  “We all had to go help our family business, you know how it is with Chinese …

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No more spaghetti: where hotel technology must go in 2017

A fly on the wall of a conversation about hotels and technology will almost invariably hear the word silos. How are technology silos holding us back, for instance? Data silos are a barrier in any organization, but this term doesn’t adequately convey the true mess that the hospitality finds itself in. The problem is that silos suggest order. Some logical grouping …

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