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Tuesday , December 19 2017

Management

Is your wifi going the distance?

Zenbu internet wifi

Guest wifi may be just one little search criterion on the OTA search page (alongside things like ‘pet-friendly’, or ‘swimming pool’), but it packs an almighty punch for customer satisfaction, and for some guests, it’s a deal-breaker. Should it be free? Expectations have reached that point where the answer is a resounding ‘yes’. It should be ‘free’, and while many …

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Golf, utility and transportation vehicles make economic sense

EZGO Shuttle

The accommodation industry’s ultimate goal is to provide guests with premium comfort and optimum service. Offering guests the use of golf, utility and transportation vehicles adds quality, luxury and convenience, which explains the increased demand for these types of vehicles within hotels and resorts. People and luggage movers have become commonplace in the larger and more luxurious complexes but now …

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Ancillary revenue: strategic, consistent, targeted

Recently on a business trip I hired a rental car and was inundated with numerous up-selling options by the sales agent at the check-in counter. I found this amusing, as I knew the strategy was to increase ancillary revenue, and I was impressed at the consistent level of up-selling to customers taking place from across the counter. They almost convinced …

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The future of OTA loyalty programs

Loyalty Program

Online travel agents (OTAs) are known as an efficient distribution channel for hotel rooms, but with more major hotel brands pushing direct bookings to reduce commissions paid out to agents- this leaves OTAs searching for the next goldmine product to fuel their continued growth. With this in mind – for years – hotels have enjoyed a non-competitive landscape with their …

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Secrets to successful functions

Wedding function

Hosting a successful function for business or pleasure; whether it’s a laid-back get-together or a formal wedding, the experience is all about the food. How is it presented? How does it look? How does it smell? How good does it taste? Do you want your guests to feel welcomed and relaxed, or stimulated and engaged? Either way, you will always …

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Swiss-belsuites: a beauty from the beast?

Spacious deck Swiss belsuites Photo: Soren Liv

Swiss-Belsuites Victoria Park, Auckland offers sophisticated urban living directly opposite Victoria Park and next to Victoria Park Market in a 100-year-old heritage building with space for 85 shops, cafés and restaurants. The hotel is located in the heart of vibrant Auckland city and only a five-minute walk from SkyCity Casino, the Auckland Convention Centre and the stunning Viaduct Harbour. Swiss-Belsuites …

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Get out from under your desk and market your property

marketing insecurity hotels

It’s easy to get lost in the minutiae of hotel marketing. Tasks like creating marketing assets, engaging with your audience on social media and analysing data pretty much guarantees that you’ll be fixated on your computer screen for most of the day. However, marketing that has the most impact and produces the highest amount of conversion requires creativity and knowing …

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2017 design trends for luxury resort destinations

Trends Design Modern Trendy Fashion Concept

Whether you are thinking of remodeling or building a new resort in 2017 think carefully before following the latest ‘trends’ unless you have deep pockets and subscribe to the industry expectation that your resort will be undergoing a significant refurbishment within three to five years. Designing to a current trend can date your property very quickly, and in today’s ever …

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Every cloud has a silver lining…

Cloud Computing - Virtual Machine Motion

The ‘cloud’ is a household term for the majority of New Zealanders in 2017 but does everyone actually know how it works? The reality, as with so many other things, is probably that we know just about enough to see the benefits and not quite enough to prevent catastrophe. The ‘cloud’ essentially refers to a wireless storage system where an external, …

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Valentine’s Day less than two weeks away

Valentines Day hotel scene

For hotel directors of sales and marketing, Valentine’s Day is less about romance or showing one’s affection and more about delivering some semblance of occupancy during the traditionally lower-revenue tail-end of summer months (outside of the school holidays). Most plans are ideated and drawn out in broad strokes in late fall or prior to the holiday season, with tactical execution beginning in earnest …

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