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Thursday , April 27 2017

Industry

How can you impress with good public washroom facilities?

hotel washroom

Never make the mistake of underestimating the power of your public washroom facility! Often overlooked, under-appreciated and ill-equipped, let’s face it they are usually the last facility that gets a face-lift and the least thought-through. Ironically though, they are often the first and last facility guests will use in your accommodation and yes, they can make or break a guest …

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Timaru tourism set to soar with new website

iconic Aoraki-Mt Cook scenes

Timaru District Council is aiming to put the district back firmly on the tourism map with the launch of Aoraki Tourism, the tourism development body for the district. Aoraki Tourism, which will be led and locally represented by Henrietta Hazlett, will coordinate and promote the Timaru District tourism industry. It aims to the increase Timaru’s share of regional consumer spending. …

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Sustainability key to holiday park’s Qualmark award

mount maunganui

Mark Hales went from being the caretaker to manager of the Mount Maunganui Beachside Holiday Park. From day one he knew the importance of sustainability. Mark has a long association with Qualmark and under the revised criteria recently gained a Gold Sustainable Tourism Business award, an achievement that is very difficult for a property to achieve. The Tauranga City Council-owned …

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New Zealand losing business due to lack of hotel rooms

No Vacancy

Tourism Export Council (TEC) members, including inbound tour operators (ITO), hoteliers and revenue managers, met recently to discuss the lack of hotel inventory and pricing in the key destinations of Auckland, Rotorua and Queenstown. The meeting was called by ITOs as they struggle to gain access to rooms with New Zealand estimated to be losing up to 20 percent of …

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Artificial Intelligence: Coming to a hotel room near you

Artificial intelligence (AI)

In recent years, the potential of artificial intelligence (AI) has become a major point of intrigue in the travel sector. Right now, travel brands are using AI to power a new generation of chatbots that can communicate with customers and handle requests through text-based “conversations”. But chatbots represent a stepping stone towards something much bigger. In the future, hotels will …

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‘Generating revenue’ ranked the top spend area for hoteliers

A new report published by SiteMinder has revealed the budget priorities for thousands of hoteliers all over the world. Chapter two inside SiteMinder’s Global Hotel Business Index 2017: A visual look at financial plans, focus points, and future predictions asked hoteliers to outline the areas they’re planning to distribute their budgets over the next 12 months. Hoteliers could choose from a matrix …

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Drinking water a boost for hotel branding

Water is a fundamental requirement for life: it feeds our cells, rejuvenates our skin, hair, and cleanses our system. Possibly due to its life-fundamental status, it goes somewhat unnoticed…unless it’s bad. Gulping down poor tasting tepid water is not how guests like to begin their day after a rich holiday meal with a few glasses of celebratory accompaniment. The business …

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Are you giving your guests enough RevPAH?

As I often say in my hospitality workshops, we in the hotel industry are in a very unique business of selling space and time, so we had better be REALLY good at the intangibles. Although we charge them for rooms, the guests are buying an overall experience that is made up mostly of human interactions. With hotel brands so quickly …

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How to use the world’s best (free) hotel photographers

Here’s how you can infuse your hotel marketing with a big dose of authenticity and stunning imagery with Instagram photos from your actual guests. Modern travellers no longer trust blatant advertising or anything that looks forced, contrived or fake coming from hotel brands. This is especially true for your hotel photography. Gone are the days with fake ‘guests’ smiling awkwardly …

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8 important search changes hotels should be aware of…

With Google constantly updating its algorithms and strategy, traffic coming in from multiple devices, and inconsistent SEO practices from travel websites, it’s hard for hotels to get a clear picture of what is working and what needs to be done to increase traffic and conversions in the future. Analysis by Net Affinity has shown organic traffic is being rerouted to paid search results, social media, and …

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