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Thursday , March 23 2017

Industry

Ancillary revenue: strategic, consistent, targeted

Recently on a business trip I hired a rental car and was inundated with numerous up-selling options by the sales agent at the check-in counter. I found this amusing, as I knew the strategy was to increase ancillary revenue, and I was impressed at the consistent level of up-selling to customers taking place from across the counter. They almost convinced …

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Use video email to outsell the competition

digital marketing

Based on what I hear from the hotel sales and catering sales managers I train each month, the vast majority of inquiries for groups, meetings, conferences and catering events are being received electronically. Some come in via direct email; others arrive after a planner completes a “contact us” inquiry form at the hotel’s website. Most, however, arrive via third party …

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Why it’s important to let your destination shape hotel culture

Panoramic view of the Oriental Bay. Wellington city

Building your hotel culture to reflect that of the local community may go a long way to securing your property more bookings. Being able to stand out from the competition is a rare and powerful trait if your hotel is able to manage it. There are certainly some travellers who prefer their hotel to be like a ‘home away from …

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Star Ratings Aus closing down: flow on for NZ Qualmark?

star ratings

 Star Ratings Australia is winding down. Internet has killed the hotel star in Australia? Is this the beginning of a trend, or will things be different for Qualmark in New Zealand? In light of our recent exploration into Qualmark accreditation in New Zealand, not to mention many operators’ enthusiasm for the scheme, the news that Star Ratings Australia would close down seemed …

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International tourists spend up big in New Zealand

New Zealand tourism is thriving with data released earlier this month confirming it is continuing to deliver significant economic benefits, says Tourism New Zealand release. Total international visitor spend reached a new high of $10.1 billion for the year ending December 2016, up 4 percent on last year. Holiday visitor spend is up 10 percent on last year to $6.4 billion …

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Government’s freshwater announcement: TEC is sceptical

Taranaki Falls in Tongariro National Park, New Zealand

On the surface, the Government’s recent Freshwater announcement looked and sounded good, but the Tourism Export Council (TEC) is sceptical the release is a smokescreen that disguises the true state of New Zealand’s Freshwater status. TEC is seeking transparency and urgency from government regarding New Zealand’s declining water quality in the country’s rivers, lakes and streams. Nick Smith announced new …

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Are you doing these five things to market your accom?

From claiming your business on Google to YouTube and social media images, Bronwyn White takes you through five key steps for tourism success. Claim your business on Google My Business Google is usually the starting point for most web users when searching for products online. If you want these users to find you, you need to help Google to locate …

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Auckland’s accommodation targeted rate won’t help the city

AN22-2-Auckland

An  Auckland Chamber of Commerce press release circulated Tuesday February 28 says that turning tourists away because of Auckland’s accommodation targeted rate won’t help the city. Hotels currently under refurbishment and new hotels that will soon open to cater for the 1- in 10 year Lions Rugby tour later this year are faced with massive cost increases long-term because of Mayor Phil …

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Big revenue management: where the rubber meets the road with big data

Sure, big data can be a marketing powerhouse, helping reach the right guest at the right time. Is there anything more important, really? Yes! Reaching the right guest at the right time with the right rate. However, that rate should not only be the product of what the guest will pay (because this can lead to a hotel full of …

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The future of OTA loyalty programs

Loyalty Program

Online travel agents (OTAs) are known as an efficient distribution channel for hotel rooms, but with more major hotel brands pushing direct bookings to reduce commissions paid out to agents- this leaves OTAs searching for the next goldmine product to fuel their continued growth. With this in mind – for years – hotels have enjoyed a non-competitive landscape with their …

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