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Friday , March 31 2017

Industry

International tourists spend up big in New Zealand

New Zealand tourism is thriving with data released earlier this month confirming it is continuing to deliver significant economic benefits, says Tourism New Zealand release. Total international visitor spend reached a new high of $10.1 billion for the year ending December 2016, up 4 percent on last year. Holiday visitor spend is up 10 percent on last year to $6.4 billion …

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Government’s freshwater announcement: TEC is sceptical

Taranaki Falls in Tongariro National Park, New Zealand

On the surface, the Government’s recent Freshwater announcement looked and sounded good, but the Tourism Export Council (TEC) is sceptical the release is a smokescreen that disguises the true state of New Zealand’s Freshwater status. TEC is seeking transparency and urgency from government regarding New Zealand’s declining water quality in the country’s rivers, lakes and streams. Nick Smith announced new …

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Are you doing these five things to market your accom?

From claiming your business on Google to YouTube and social media images, Bronwyn White takes you through five key steps for tourism success. Claim your business on Google My Business Google is usually the starting point for most web users when searching for products online. If you want these users to find you, you need to help Google to locate …

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Auckland’s accommodation targeted rate won’t help the city

AN22-2-Auckland

An  Auckland Chamber of Commerce press release circulated Tuesday February 28 says that turning tourists away because of Auckland’s accommodation targeted rate won’t help the city. Hotels currently under refurbishment and new hotels that will soon open to cater for the 1- in 10 year Lions Rugby tour later this year are faced with massive cost increases long-term because of Mayor Phil …

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Big revenue management: where the rubber meets the road with big data

Sure, big data can be a marketing powerhouse, helping reach the right guest at the right time. Is there anything more important, really? Yes! Reaching the right guest at the right time with the right rate. However, that rate should not only be the product of what the guest will pay (because this can lead to a hotel full of …

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The future of OTA loyalty programs

Loyalty Program

Online travel agents (OTAs) are known as an efficient distribution channel for hotel rooms, but with more major hotel brands pushing direct bookings to reduce commissions paid out to agents- this leaves OTAs searching for the next goldmine product to fuel their continued growth. With this in mind – for years – hotels have enjoyed a non-competitive landscape with their …

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Crowne Plaza Queenstown welcomes Anna Edie as new general manager

Crowne Plaza Queenstown this week welcomes internationally-experienced hotelier Anna Edie to the position of general manager. Australian-born Anna, 33, takes the helm at Queenstown’s award-winning lakefront hotel after eight years with the InterContinental Hotels Group (IHG), most recently as Executive Assistant Manager at Australia’s iconic Intercontinental Sydney Double Bay. Commenting on her appointment, Anna said she’s delighted to take the …

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Switch to LED for energy efficiency with style

InterContinental Hotel Wellington room.

The 234-room InterContinental Hotel Wellington is encased in a modern glass building with arresting city and harbour views. To complement the natural light streaming in through walls of windows, a harmonising system of LED lighting fixtures was installed in a roll-out of lighting upgrades beginning with a refurbishment in 2013. Switch lighting products have been used throughout the recent retrofit …

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Christchurch: new hotels for fresh 21st century city

The Christchurch Centre features the flowing Otakaro river. Photo CMG Studios

Christchurch is a city of ribbon-cutting, as New Zealand’s oldest city becomes its newest, five years into a NZD40 billion regeneration programme. Christchurch and Canterbury Convention Bureau (CCCB) manager Caroline Blanchfield says new venues, shops, restaurants, restored heritage and generous green spaces are opening every month to reveal a fascinating 21st century city. “We are unveiling an impressive new built environment …

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A happy landing for your website

landing page image

A new twist from an old client on an old topic. What is the difference between a ‘home’ page and a ‘landing’ page? No, he did not want me to design a site for him but he had a new venture partner who was using terminology he did not understand. Therefore, could I please enlighten him even though his partner …

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