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Friday , March 31 2017

Industry

Ramada Reia Taipa Beach: Northland oasis

Aerial shot of Ramada Resort Reia Taipa Beach

One of the few beach-front resorts in New Zealand, The Ramada Resort Reia Taipa Beach offers guests a relaxing getaway in either beachfront or poolside rooms. Located in the exquisite Doubtless Bay Northland, the resort enjoys a climate that “is about as tropical as New Zealand can get”. General manager Jackie Thompson told AMG that the location is ideal for …

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Valentine’s Day less than two weeks away

Valentines Day hotel scene

For hotel directors of sales and marketing, Valentine’s Day is less about romance or showing one’s affection and more about delivering some semblance of occupancy during the traditionally lower-revenue tail-end of summer months (outside of the school holidays). Most plans are ideated and drawn out in broad strokes in late fall or prior to the holiday season, with tactical execution beginning in earnest …

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Kaikoura operators adjust to their ‘next new normal’

The Town of Kaikoura, South Island New Zealand.

No power, no water, no wifi and no idea when things would get back to normal. It’s hard to imagine how recently Kaikoura accommodation providers were facing that reality, and how quickly the local tourism industry has successfully picked itself up and adjusted to a new normal. The quick turnaround in getting Kaikoura on its feet again hasn’t been easy. …

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Adding the personal touch in an age of digital communications goes a long way

communication in the digital age

There’s no replacing the personal touch in hospitality. In an age when chatbots and messaging platforms are speeding up communication, the importance of slowing down to talk with guests is more important than ever. According to a prediction of travel trends by Booking.com, travelers in 2017 will place huge importance on interacting with staff, and appreciate that the human touch is unique. While …

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10 secrets of luxury hotel websites (part one)

Luxury pampering at hotel

Unique amenities, exclusive experiences and personalised service used to be the proprietary domain of luxury hotels … but now these offerings have become mainstream in hotels from midscale upwards. This means that high-end hospitality brands have had to raise the bar even higher to convey an extraordinary guest experience and differentiate themselves in meaningful ways. But this isn’t easy in …

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Sharing the view with freedom campers

freedom campers

Summer has, thus far, failed to arrive in Wellington, apart from the odd ‘you can’t beat Wellington on a good day’ day, where you drop whatever domestic inside job you are doing and go out and enjoy the sunshine while you can. A short summer break (in search of sun) to a treasure of a spot in Taranaki called Opunake …

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First impressions count at Quest Petone

Quest Petone: lounge area in two bedroom apartment.

For Joseph Teh, becoming a franchise director of Quest Petone is the culmination of years of hospitality experience, hard work and business management…and the manifestation of a career trajectory that began in his teens. Joseph’s first experience of work was within family-owned Chinese restaurants.  “We all had to go help our family business, you know how it is with Chinese …

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No more spaghetti: where hotel technology must go in 2017

A fly on the wall of a conversation about hotels and technology will almost invariably hear the word silos. How are technology silos holding us back, for instance? Data silos are a barrier in any organization, but this term doesn’t adequately convey the true mess that the hospitality finds itself in. The problem is that silos suggest order. Some logical grouping …

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Can you describe your typical guest?

know your target market

Sharpen your marketing’s effectiveness by first determining exactly who your target audiences are. Surprising fact: most hoteliers don’t know who their target market is. It’s all too easy to say you want to market to “everyone” including business travellers, couples, families, golfers, city explorers, foodies, outdoor adventurers… you get the picture. But, brilliant hotel marketing doesn’t happen by mistake. If …

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4 paradoxes driving guest decisions

In this environment, customers do not want either/or solutions: they want the best of both worlds where the best trade-off is no trade-off. IHG’s latest research has identified four paradoxes that are driving the decisions customers make in a landscape constantly changing through advances in technology. The hotel group launched its 2017 trends report – The Uncompromising Customer: Addressing the Paradoxes …

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