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Wednesday , October 18 2017

Tag Archives: accommodation

Using social media influencers to market your hotel

It’s cost effective, and it works. Influencer marketing is no longer the domain of the big guys. Essentially the digital age’s version of a celebrity endorsement, influencer marketing is a powerful way to connect with larger audiences, whatever your business size. Here’s how you should go about it.

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How to satiate a guest’s subconscious

Colour psychology dates back to the late 1800s, when Swiss psychiatrist Carl Jung started to consider the impact that colour could have on one’s mood and recovery from stress. He’s famously quoted as saying: “Colours are the mother tongue of the subconscious”; a theory that several researchers and psychologists have expanded on throughout the past century.

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CRM success is built on partnerships

Participating in a recent panel discussion in Toronto sponsored by Global Hotel Alliance (GHA) alongside experts from Acxiom, Serenata, Oracle and Cendyn served to be a truly enlightening hour and half on the future of customer relationship management (CRM).

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When guests complain, be all EARS!

Considering all of the many components of a positive guest experience during even just a 24 hour stay, and how many guests are in a hotel on any given night, it should not be surprising to any hotelier that at some point during a shift every colleague is likely to encounter complaints.

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15 things your hotel website must have

You've got one face on the internet, and that's your website. If it doesn’t do a good enough job, it is more than likely that your prospects will choose your competition over you. Here are 15 easy-to-implement tips to keep in mind when designing your property's website.

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