Sunday , March 25 2018

Tag Archives: airbnb

Taking another look at Airbnb’s advertising

I have to hand it to the folks running Airbnb. Their brilliance in communicating their message makes all of us in the hotel business look a bit amateurish. And incredibly for that matter, Airbnb's latest TV missive has nothing to do with travel or even accommodations.

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To be or not to be, a star-rated B&B?

bed and breakfast

To be or not to be…self rated? For an overview from the perspective of a B&B operator, Bed & Breakfast Association’s president Kathryn Officer dedicated her column to it…and here it is! Last week, we shared our article about the comparative benefits of a Qualmark rating versus self-rating or relying or consumer rating.  We heard from industry bodies and accommodation providers. …

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What’s your point of difference?

hotel wine room service

AccommodationNZ general manager, Rachael Shadbolt encourages accom operators to focus on their unique offerings this summer, and forget about Airbnb comparisons. As we head into another strong summer season I hear a lot of sage comments like, ‘if you can’t make money in this environment you are doing something wrong’ or ‘make hay while the sun shines, for it will surely end soon’. …

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Auckland visitor levy unfair and ill-conceived: TIA

Woman enjoys spectacular morning views of Auckland city

A proposed new visitor levy for Auckland unfairly targets accommodation providers and fails to take account of the economic benefits tourism brings, Tourism Industry Aotearoa says. “It is inequitable to target commercial accommodation providers when the benefits of tourism are spread throughout Auckland’s economy,” TIA chief executive Chris Roberts says. Auckland mayor Phil Goff is proposing a targeted rate on …

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How hotels can utilise technology to attract millennials


The popularity of Airbnb with millennials has been well-documented, causing the hotel industry to rethink how it appeals to this travel-loving generation. Today, hotel brands are finding new ways to lure back this demographic, from focusing on localised design to providing unique, authentic experiences.  In addition, a number of chains have started investing more heavily in technology and digital connectivity …

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