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Thursday , April 27 2017

Tag Archives: Bookings

8 important search changes hotels should be aware of…

With Google constantly updating its algorithms and strategy, traffic coming in from multiple devices, and inconsistent SEO practices from travel websites, it’s hard for hotels to get a clear picture of what is working and what needs to be done to increase traffic and conversions in the future. Analysis by Net Affinity has shown organic traffic is being rerouted to paid search results, social media, and …

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Why do our rates change? We discount when it’s slower!

hotel rates

Every day your hotel sales, reservations and front desk colleagues are fielding questions from both prospects and guests regarding why it is that the rates are so much higher during certain periods as compared to other dates. For convention hotels, the question might be “Why are the rates so much higher in mid-October than July?” For the catering sales manager …

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Is the B&B business worth getting out of bed for?

Bed & breakfast

I recently heard an interview on Radio New Zealand with Brent Thomas, Airbnb executive who was talking about the 19,000 odd Airbnb listings they have across New Zealand. While this may not be accurate, considering the number of multiple room listings on Airbnb, he confirmed that Airbnb hosts in New Zealand could expect to earn about $3,700 a year with …

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How to use hotel digital marketing to leverage the Chinese market

Chinese tourists

In the diverse sphere of international travel, hotel marketers cannot afford to use broad strokes to attract bookings. To maximise bookings and occupancy each region and the markets within the regions should be treated on its own terms. A crucial and most lucrative market for hotels in the Chinese. China has the biggest outbound tourism activity in the world with …

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To be or not to be, a star-rated B&B?

bed and breakfast

To be or not to be…self rated? For an overview from the perspective of a B&B operator, Bed & Breakfast Association’s president Kathryn Officer dedicated her column to it…and here it is! Last week, we shared our article about the comparative benefits of a Qualmark rating versus self-rating or relying or consumer rating.  We heard from industry bodies and accommodation providers. …

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Queenstown Park Boutique Hotel makes luxury top 10 list

Queenstown Park Boutique Hotel

For the first time, Queenstown Park Boutique Hotel (QPBH) has been chosen as one of New Zealand’s Best Hotels by readers of DestinAsia – an award winning travel and lifestyle magazine. The boutique hotel, situated in the heart of Queenstown, is positioned as number six on a listing of New Zealand’s Top 10 properties.   The listing is the result of the annual …

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Crowne Plaza Queenstown gets fresh look for rooms, public areas

A smart new look and feel for award-winning threesixty restaurant

Award-winning hotel Crowne Plaza Queenstown has a fresh new look for guests to enjoy following upgrades to public areas, rooms and conference spaces. New furniture in the lobby, threesixty restaurant and The Atrium will add a modern twist to interiors. The majority of the hotel’s rooms have large balconies, so new balcony furniture ensures an extra level of comfort for …

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Valentine’s Day less than two weeks away

Valentines Day hotel scene

For hotel directors of sales and marketing, Valentine’s Day is less about romance or showing one’s affection and more about delivering some semblance of occupancy during the traditionally lower-revenue tail-end of summer months (outside of the school holidays). Most plans are ideated and drawn out in broad strokes in late fall or prior to the holiday season, with tactical execution beginning in earnest …

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What millennials are telling us about the future of hotel technology

For all the amazing advancements in the hospitality industry, it’s hard not to miss the old days – back when rooms had metal keys, televisions sets were the size of dishwashers, and a big dusty book was used to register guests. People could pay by cheque. Small time crooks could get away with using an alias. And if a hotel …

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The truth about ‘test and tag’

Is it merely a licence to print money or will you actually get anything from employing test and tag? For many disreputable test and tag companies it is merely a quick way to transfer money from your account to theirs and what’s even worse is that your hotel may be less safe after having them come through than it was …

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