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Thursday , March 23 2017

Tag Archives: Bookings

How to use hotel digital marketing to leverage the Chinese market

Chinese tourists

In the diverse sphere of international travel, hotel marketers cannot afford to use broad strokes to attract bookings. To maximise bookings and occupancy each region and the markets within the regions should be treated on its own terms. A crucial and most lucrative market for hotels in the Chinese. China has the biggest outbound tourism activity in the world with …

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To be or not to be, a star-rated B&B?

bed and breakfast

To be or not to be…self rated? For an overview from the perspective of a B&B operator, Bed & Breakfast Association’s president Kathryn Officer dedicated her column to it…and here it is! Last week, we shared our article about the comparative benefits of a Qualmark rating versus self-rating or relying or consumer rating.  We heard from industry bodies and accommodation providers. …

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Queenstown Park Boutique Hotel makes luxury top 10 list

Queenstown Park Boutique Hotel

For the first time, Queenstown Park Boutique Hotel (QPBH) has been chosen as one of New Zealand’s Best Hotels by readers of DestinAsia – an award winning travel and lifestyle magazine. The boutique hotel, situated in the heart of Queenstown, is positioned as number six on a listing of New Zealand’s Top 10 properties.   The listing is the result of the annual …

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Crowne Plaza Queenstown gets fresh look for rooms, public areas

A smart new look and feel for award-winning threesixty restaurant

Award-winning hotel Crowne Plaza Queenstown has a fresh new look for guests to enjoy following upgrades to public areas, rooms and conference spaces. New furniture in the lobby, threesixty restaurant and The Atrium will add a modern twist to interiors. The majority of the hotel’s rooms have large balconies, so new balcony furniture ensures an extra level of comfort for …

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Valentine’s Day less than two weeks away

Valentines Day hotel scene

For hotel directors of sales and marketing, Valentine’s Day is less about romance or showing one’s affection and more about delivering some semblance of occupancy during the traditionally lower-revenue tail-end of summer months (outside of the school holidays). Most plans are ideated and drawn out in broad strokes in late fall or prior to the holiday season, with tactical execution beginning in earnest …

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What millennials are telling us about the future of hotel technology

For all the amazing advancements in the hospitality industry, it’s hard not to miss the old days – back when rooms had metal keys, televisions sets were the size of dishwashers, and a big dusty book was used to register guests. People could pay by cheque. Small time crooks could get away with using an alias. And if a hotel …

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The truth about ‘test and tag’

Is it merely a licence to print money or will you actually get anything from employing test and tag? For many disreputable test and tag companies it is merely a quick way to transfer money from your account to theirs and what’s even worse is that your hotel may be less safe after having them come through than it was …

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Growing domestic travel to support NZ economy

Mountain view across NZ paddock

AA Traveller has launched the Great Spot Specials campaign that offers attractive deals with leading TIA members. The Great Spot Specials website www.aa.co.nz/greatspot makes it simple for New Zealanders to select a place to visit, an activity to do, work out their travel arrangements and book accommodation. Tourism Industry Association New Zealand executives believe there has never been a better …

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A simple way to snatch a booking from the jaws of an OTA

More international tourists discover the uncrowded charms of the South Pacific

A famous Cornell study in 2009 found that when a hotel had a first-page listing with an OTA, it received a boost in direct bookings on its own website. This came to be known as “the billboard effect”. Recently, the effectiveness of the billboard effect has been questioned, because new studies show that although many customers still visit a hotel’s …

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