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Wednesday , September 20 2017

Tag Archives: events

NZ Tourism Awards finalists revealed

Twenty-four leading tourism operators and stakeholders have been announced today as finalists in the 2017 New Zealand Tourism Awards – the $35 billion tourism industry’s most prestigious awards.

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AccorHotels announces new partnerships

AccorHotels has announced a partnership with TEG and Toruk The First Flight by Cirque du Soleil which will be touring Australia and New Zealand for the first time from September 1 and performing close to 100 shows.

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How to avoid the pitfalls of Google AdWords

A market gamechanger since it boomed on the scene over the last decade, Google AdWords is unparalleled for revenue generation. Harnessing the power of the mighty AdWords can seem like a daunting task, particularly if you have little to no experience with paid online advertising. Then, once thrust into de facto campaign set-up and management, the tourism business owner can find themselves …

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Is the iPhone killing your hotel revenue?

iPhone

The explosion of smartphone usage over the past few years has been staggering. And not just iPhones, but smartphones of other brands as well… The Pew Research Center reports that 75 percent of Americans now own a smartphone and half the population own a tablet. Not only is usage increasing and technology getting more sophisticated, consumers are more reliant on their …

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Use video email to outsell the competition

digital marketing

Based on what I hear from the hotel sales and catering sales managers I train each month, the vast majority of inquiries for groups, meetings, conferences and catering events are being received electronically. Some come in via direct email; others arrive after a planner completes a “contact us” inquiry form at the hotel’s website. Most, however, arrive via third party …

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