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Monday , April 24 2017

Tag Archives: events

How to avoid the pitfalls of Google AdWords

A market gamechanger since it boomed on the scene over the last decade, Google AdWords is unparalleled for revenue generation. Harnessing the power of the mighty AdWords can seem like a daunting task, particularly if you have little to no experience with paid online advertising. Then, once thrust into de facto campaign set-up and management, the tourism business owner can find themselves …

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Is the iPhone killing your hotel revenue?

iPhone

The explosion of smartphone usage over the past few years has been staggering. And not just iPhones, but smartphones of other brands as well… The Pew Research Center reports that 75 percent of Americans now own a smartphone and half the population own a tablet. Not only is usage increasing and technology getting more sophisticated, consumers are more reliant on their …

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Use video email to outsell the competition

digital marketing

Based on what I hear from the hotel sales and catering sales managers I train each month, the vast majority of inquiries for groups, meetings, conferences and catering events are being received electronically. Some come in via direct email; others arrive after a planner completes a “contact us” inquiry form at the hotel’s website. Most, however, arrive via third party …

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Valentine’s Day less than two weeks away

Valentines Day hotel scene

For hotel directors of sales and marketing, Valentine’s Day is less about romance or showing one’s affection and more about delivering some semblance of occupancy during the traditionally lower-revenue tail-end of summer months (outside of the school holidays). Most plans are ideated and drawn out in broad strokes in late fall or prior to the holiday season, with tactical execution beginning in earnest …

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How to manage your rates over a key event

What if there were two sporting finals happening this weekend: rates are high but the city is not full and it is Wednesday….  What should you do?  Hold or drop? First, ask yourself a few questions then do a little research: What is my financial goal over said event? Am I aiming for a revenue target or am I aiming for an …

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CINZ Outstanding Contributor Award goes to Waikato leader

Hobbiton Movie Set’s Russell Alexander has been recognised for his dedication and commitment to business tourism with the 2016 CINZ Outstanding Contributor Award. Conventions and Incentives New Zealand (CINZ) chief executive Sue Sullivan presented him with the award at the association’s 40th annual conference gala dinner held at Hobbiton Movie Set in October. “As general manager of Hobbiton Movie Set …

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Top World Travel Awards for Christchurch hotels

The Brook Serene Collection of boutique hotel experiences in Christchurch, New Zealand has won three top honours at the 23rd World Travel Awards – Australasia region, presented on October 15 in Vietnam. The Residence at The George was named Australasia’s Leading Luxury Hotel Villa 2016, and is now nominated as the World’s Leading Luxury Hotel Villa 2016. For the 10th …

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Awards for Excellence celebrate the crème de la crème of NZ hospitality

Hospitality New Zealand has once again recognised the very best of Kiwi hospitality, at their 19th annual 2016 Awards for Excellence gala dinner, held in central Auckland. More than 450 people gathered at SkyCity for the black tie event, representing the full breadth of New Zealand’s food and beverage, and accommodation sectors – from small town pubs, to high end …

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Convention activity continues to rise

The Ministry of Business, Innovation & Employment has released the Convention Activity Survey (CAS) for the year ended March 2016. A total of 539,000 delegates attended 5,600 conferences/conventions in that year. This indicates more delegates attended a greater number of events compared to the year ended March 2015, where 521,000 delegates attended 5,400 conferences. The number of delegate days for …

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