Monday , June 25 2018

Tag Archives: growth

Exclusive with Best Western’s new brand development manager

Highly regarded hotel executive Georgina Williams has recently joined Best Western Australasia as brand development manager, with responsibility for growing the group’s profile and presence in Australia and New Zealand. Accomnews spoke exclusively with Ms Williams about what it looks like to grow a membership base, and what this means for hotels.

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How to use hotel digital marketing to leverage the Chinese market

Chinese tourists

In the diverse sphere of international travel, hotel marketers cannot afford to use broad strokes to attract bookings. To maximise bookings and occupancy each region and the markets within the regions should be treated on its own terms. A crucial and most lucrative market for hotels in the Chinese. China has the biggest outbound tourism activity in the world with …

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Coastal chic glamping at Hahei Holiday Resort

Aerial shot of Hahei Beach

Grant Kilby is the general manager of The Hahei Holiday Resort and he defines their latest project as an exercise in delivering experience-based holiday accommodation characterised by a “coastal chic” feel. The recent refurbishments undertaken at Hahei have been in response to a relationship with Stray New Zealand’s wish for a glamping accommodation option at Hahei Beach. Stray provides structured …

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Is this really the future of hotels?

Neuro-dreaming: the future of hotels

Robobutlers, morphing hotels, choosing dreams and longevity spas, 3D printers to dial up a pair of slippers, or an iPhone? Is this really what’s in store for the the future? Futurist James Canton says so. When travellers check into a hotel in 2060 they can expect it to be on Mars, to feature augmented reality, artificial intelligence, morphing beds, robotics, touchscreen …

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The strategic ‘how to’ guide to hotel revenue management

The combined onslaught of big data, analytics, optimised pricing and advancing technology has led to a huge growth in hotel revenue management. Rather than a vague financial grab, a stab in the dark at boosting profits, it has become a bona fide strategy for calculating revenue forecasts. By automating price recommendations and other financially relevant decisions, the process of operating …

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