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Thursday , March 23 2017

Tag Archives: holiday

International tourists spend up big in New Zealand

New Zealand tourism is thriving with data released earlier this month confirming it is continuing to deliver significant economic benefits, says Tourism New Zealand release. Total international visitor spend reached a new high of $10.1 billion for the year ending December 2016, up 4 percent on last year. Holiday visitor spend is up 10 percent on last year to $6.4 billion …

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The future of OTA loyalty programs

Loyalty Program

Online travel agents (OTAs) are known as an efficient distribution channel for hotel rooms, but with more major hotel brands pushing direct bookings to reduce commissions paid out to agents- this leaves OTAs searching for the next goldmine product to fuel their continued growth. With this in mind – for years – hotels have enjoyed a non-competitive landscape with their …

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How to use hotel digital marketing to leverage the Chinese market

Chinese tourists

In the diverse sphere of international travel, hotel marketers cannot afford to use broad strokes to attract bookings. To maximise bookings and occupancy each region and the markets within the regions should be treated on its own terms. A crucial and most lucrative market for hotels in the Chinese. China has the biggest outbound tourism activity in the world with …

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To be or not to be, a star-rated B&B?

bed and breakfast

To be or not to be…self rated? For an overview from the perspective of a B&B operator, Bed & Breakfast Association’s president Kathryn Officer dedicated her column to it…and here it is! Last week, we shared our article about the comparative benefits of a Qualmark rating versus self-rating or relying or consumer rating.  We heard from industry bodies and accommodation providers. …

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How you can use your hotel restaurant to increase bookings?

A study by Leonardo looked at what images travel shoppers viewed the most. Obviously, the number one result was guest rooms but the second most viewed was restaurant photos. This indicates that travel boils down to two primary needs; people want a nice place to sleep and they want a nice place to eat. Most of the time the hotel restaurant is …

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Will the internet kill the hotel star?

star ratings

Star-rated? Consumer rated? Or even self-rated? What is the state of affairs with accommodation rating in New Zealand tourism in 2017 and where are we headed? There has been recent discussion in Australia around self-rated properties versus star ratings, which are obtained through a process of industry accreditation assessment.  Perhaps unsurprisingly, recent research pointed to continued consumer confidence in a …

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Get out from under your desk and market your property

marketing insecurity hotels

It’s easy to get lost in the minutiae of hotel marketing. Tasks like creating marketing assets, engaging with your audience on social media and analysing data pretty much guarantees that you’ll be fixated on your computer screen for most of the day. However, marketing that has the most impact and produces the highest amount of conversion requires creativity and knowing …

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2017 design trends for luxury resort destinations

Trends Design Modern Trendy Fashion Concept

Whether you are thinking of remodeling or building a new resort in 2017 think carefully before following the latest ‘trends’ unless you have deep pockets and subscribe to the industry expectation that your resort will be undergoing a significant refurbishment within three to five years. Designing to a current trend can date your property very quickly, and in today’s ever …

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Ramada Reia Taipa Beach: Northland oasis

Aerial shot of Ramada Resort Reia Taipa Beach

One of the few beach-front resorts in New Zealand, The Ramada Resort Reia Taipa Beach offers guests a relaxing getaway in either beachfront or poolside rooms. Located in the exquisite Doubtless Bay Northland, the resort enjoys a climate that “is about as tropical as New Zealand can get”. General manager Jackie Thompson told AMG that the location is ideal for …

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Kaikoura operators adjust to their ‘next new normal’

The Town of Kaikoura, South Island New Zealand.

No power, no water, no wifi and no idea when things would get back to normal. It’s hard to imagine how recently Kaikoura accommodation providers were facing that reality, and how quickly the local tourism industry has successfully picked itself up and adjusted to a new normal. The quick turnaround in getting Kaikoura on its feet again hasn’t been easy. …

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