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Wednesday , June 28 2017

Tag Archives: hospitality

Social media success for your hotel

Your digital marketing requires more of your undivided attention each day, and to get it right for your hotel is a constant struggle if you don’t have a dedicated team to create and roll out amazing campaigns; and let us not forget the budget required to create these amazing campaigns.

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Targeted rate review: unfair and confusing

Auckland mayor Phil Goff’s revision of the proposed Auckland targeted rate on commercial accommodation providers is confusing and even more unfair than the original proposal, Rachael Shadbolt, GM Accommodation for Hospitality New Zealand says. “The revised proposal now offers a confusing, tired rates system by location within Auckland or by accommodation type. “Hotels and motels remain in the revised proposal …

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Serko and HRS strike strategic partnership

Serko Ltd (SKO.NZ) has announced a new strategic partnership with HRS Global Hotel Solutions. The agreement enables Serko to further extend its offering of global hotel content, making Serko one of the single largest hotel metasearch platforms for corporate programs. HRS’ global inventory includes 350,000 corporate-relevant hotels – 210,000 of which are independent properties. The partnership gives Serko customers the …

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How can you impress with good public washroom facilities?

hotel washroom

Never make the mistake of underestimating the power of your public washroom facility! Often overlooked, under-appreciated and ill-equipped, let’s face it they are usually the last facility that gets a face-lift and the least thought-through. Ironically though, they are often the first and last facility guests will use in your accommodation and yes, they can make or break a guest …

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The future of OTA loyalty programs

Loyalty Program

Online travel agents (OTAs) are known as an efficient distribution channel for hotel rooms, but with more major hotel brands pushing direct bookings to reduce commissions paid out to agents- this leaves OTAs searching for the next goldmine product to fuel their continued growth. With this in mind – for years – hotels have enjoyed a non-competitive landscape with their …

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How to use hotel digital marketing to leverage the Chinese market

Chinese tourists

In the diverse sphere of international travel, hotel marketers cannot afford to use broad strokes to attract bookings. To maximise bookings and occupancy each region and the markets within the regions should be treated on its own terms. A crucial and most lucrative market for hotels in the Chinese. China has the biggest outbound tourism activity in the world with …

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Switch to LED for energy efficiency with style

InterContinental Hotel Wellington room.

The 234-room InterContinental Hotel Wellington is encased in a modern glass building with arresting city and harbour views. To complement the natural light streaming in through walls of windows, a harmonising system of LED lighting fixtures was installed in a roll-out of lighting upgrades beginning with a refurbishment in 2013. Switch lighting products have been used throughout the recent retrofit …

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Christchurch: new hotels for fresh 21st century city

The Christchurch Centre features the flowing Otakaro river. Photo CMG Studios

Christchurch is a city of ribbon-cutting, as New Zealand’s oldest city becomes its newest, five years into a NZD40 billion regeneration programme. Christchurch and Canterbury Convention Bureau (CCCB) manager Caroline Blanchfield says new venues, shops, restaurants, restored heritage and generous green spaces are opening every month to reveal a fascinating 21st century city. “We are unveiling an impressive new built environment …

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