in fn
Saturday , May 27 2017

Tag Archives: hotel marketing

2017 tech trends for hoteliers

As the world evolves technologically so does the hotel industry, and failure to keep up with the latest tech trends can leave your hotel stuck somewhere in the last decade, missing out on new business from tech-savvy consumers.

Read More »

Off-peak domestic travel push vital for tourism

In 2016, New Zealand residents made 2.6 million short-term trips overseas – double the number in 2000, but less than a tenth of the number of overnight trips residents made within NZ. Inbound visitors spent $14.5 billion in 2016 however Kiwis travelling around Aotearoa spent about 40 percent more during the same period, at $20.2 billion. Competitive airfares, new tourism …

Read More »

Serko and HRS strike strategic partnership

Serko Ltd (SKO.NZ) has announced a new strategic partnership with HRS Global Hotel Solutions. The agreement enables Serko to further extend its offering of global hotel content, making Serko one of the single largest hotel metasearch platforms for corporate programs. HRS’ global inventory includes 350,000 corporate-relevant hotels – 210,000 of which are independent properties. The partnership gives Serko customers the …

Read More »

Create the ultimate hotel team with praise and applause

It’s easy to forget to acknowledge your team, but the effects are far-reaching and can be a pretty powerful tool in raising guest review scores and boosting future bookings. Consider this: Genuine praise = Happier and empowered hotel employees = An awesome guest experience = Glowing guest reviews A study by Globoforce in 2013 found that 89 percent of people …

Read More »

Why do our rates change? We discount when it’s slower!

hotel rates

Every day your hotel sales, reservations and front desk colleagues are fielding questions from both prospects and guests regarding why it is that the rates are so much higher during certain periods as compared to other dates. For convention hotels, the question might be “Why are the rates so much higher in mid-October than July?” For the catering sales manager …

Read More »

What does Expedia’s new sentiment analysis tool actually do?

Expedia has announced Guest Review Insights, a new sentiment analysis tool it claims will help hotels manage and improve their online reputation, and as a result, attract more travellers while maximising guest experiences on property. Guest reviews are valuable to both hotels and potential guests, but extracting actionable insights from them can be time consuming and costly, leaving many hotels …

Read More »

Use video email to outsell the competition

digital marketing

Based on what I hear from the hotel sales and catering sales managers I train each month, the vast majority of inquiries for groups, meetings, conferences and catering events are being received electronically. Some come in via direct email; others arrive after a planner completes a “contact us” inquiry form at the hotel’s website. Most, however, arrive via third party …

Read More »

Are you doing these five things to market your accom?

From claiming your business on Google to YouTube and social media images, Bronwyn White takes you through five key steps for tourism success. Claim your business on Google My Business Google is usually the starting point for most web users when searching for products online. If you want these users to find you, you need to help Google to locate …

Read More »