in fn
Monday , April 24 2017

Tag Archives: hotel marketing

Create the ultimate hotel team with praise and applause

It’s easy to forget to acknowledge your team, but the effects are far-reaching and can be a pretty powerful tool in raising guest review scores and boosting future bookings. Consider this: Genuine praise = Happier and empowered hotel employees = An awesome guest experience = Glowing guest reviews A study by Globoforce in 2013 found that 89 percent of people …

Read More »

Why do our rates change? We discount when it’s slower!

hotel rates

Every day your hotel sales, reservations and front desk colleagues are fielding questions from both prospects and guests regarding why it is that the rates are so much higher during certain periods as compared to other dates. For convention hotels, the question might be “Why are the rates so much higher in mid-October than July?” For the catering sales manager …

Read More »

What does Expedia’s new sentiment analysis tool actually do?

Expedia has announced Guest Review Insights, a new sentiment analysis tool it claims will help hotels manage and improve their online reputation, and as a result, attract more travellers while maximising guest experiences on property. Guest reviews are valuable to both hotels and potential guests, but extracting actionable insights from them can be time consuming and costly, leaving many hotels …

Read More »

Use video email to outsell the competition

digital marketing

Based on what I hear from the hotel sales and catering sales managers I train each month, the vast majority of inquiries for groups, meetings, conferences and catering events are being received electronically. Some come in via direct email; others arrive after a planner completes a “contact us” inquiry form at the hotel’s website. Most, however, arrive via third party …

Read More »

Are you doing these five things to market your accom?

From claiming your business on Google to YouTube and social media images, Bronwyn White takes you through five key steps for tourism success. Claim your business on Google My Business Google is usually the starting point for most web users when searching for products online. If you want these users to find you, you need to help Google to locate …

Read More »

Christchurch: new hotels for fresh 21st century city

The Christchurch Centre features the flowing Otakaro river. Photo CMG Studios

Christchurch is a city of ribbon-cutting, as New Zealand’s oldest city becomes its newest, five years into a NZD40 billion regeneration programme. Christchurch and Canterbury Convention Bureau (CCCB) manager Caroline Blanchfield says new venues, shops, restaurants, restored heritage and generous green spaces are opening every month to reveal a fascinating 21st century city. “We are unveiling an impressive new built environment …

Read More »

Coastal chic glamping at Hahei Holiday Resort

Aerial shot of Hahei Beach

Grant Kilby is the general manager of The Hahei Holiday Resort and he defines their latest project as an exercise in delivering experience-based holiday accommodation characterised by a “coastal chic” feel. The recent refurbishments undertaken at Hahei have been in response to a relationship with Stray New Zealand’s wish for a glamping accommodation option at Hahei Beach. Stray provides structured …

Read More »

A happy landing for your website

landing page image

A new twist from an old client on an old topic. What is the difference between a ‘home’ page and a ‘landing’ page? No, he did not want me to design a site for him but he had a new venture partner who was using terminology he did not understand. Therefore, could I please enlighten him even though his partner …

Read More »

Crowne Plaza Queenstown gets fresh look for rooms, public areas

A smart new look and feel for award-winning threesixty restaurant

Award-winning hotel Crowne Plaza Queenstown has a fresh new look for guests to enjoy following upgrades to public areas, rooms and conference spaces. New furniture in the lobby, threesixty restaurant and The Atrium will add a modern twist to interiors. The majority of the hotel’s rooms have large balconies, so new balcony furniture ensures an extra level of comfort for …

Read More »

Will the internet kill the hotel star?

star ratings

Star-rated? Consumer rated? Or even self-rated? What is the state of affairs with accommodation rating in New Zealand tourism in 2017 and where are we headed? There has been recent discussion in Australia around self-rated properties versus star ratings, which are obtained through a process of industry accreditation assessment.  Perhaps unsurprisingly, recent research pointed to continued consumer confidence in a …

Read More »