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Thursday , March 23 2017

Tag Archives: hotel marketing

Use video email to outsell the competition

digital marketing

Based on what I hear from the hotel sales and catering sales managers I train each month, the vast majority of inquiries for groups, meetings, conferences and catering events are being received electronically. Some come in via direct email; others arrive after a planner completes a “contact us” inquiry form at the hotel’s website. Most, however, arrive via third party …

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Are you doing these five things to market your accom?

From claiming your business on Google to YouTube and social media images, Bronwyn White takes you through five key steps for tourism success. Claim your business on Google My Business Google is usually the starting point for most web users when searching for products online. If you want these users to find you, you need to help Google to locate …

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Christchurch: new hotels for fresh 21st century city

The Christchurch Centre features the flowing Otakaro river. Photo CMG Studios

Christchurch is a city of ribbon-cutting, as New Zealand’s oldest city becomes its newest, five years into a NZD40 billion regeneration programme. Christchurch and Canterbury Convention Bureau (CCCB) manager Caroline Blanchfield says new venues, shops, restaurants, restored heritage and generous green spaces are opening every month to reveal a fascinating 21st century city. “We are unveiling an impressive new built environment …

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Coastal chic glamping at Hahei Holiday Resort

Aerial shot of Hahei Beach

Grant Kilby is the general manager of The Hahei Holiday Resort and he defines their latest project as an exercise in delivering experience-based holiday accommodation characterised by a “coastal chic” feel. The recent refurbishments undertaken at Hahei have been in response to a relationship with Stray New Zealand’s wish for a glamping accommodation option at Hahei Beach. Stray provides structured …

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A happy landing for your website

landing page image

A new twist from an old client on an old topic. What is the difference between a ‘home’ page and a ‘landing’ page? No, he did not want me to design a site for him but he had a new venture partner who was using terminology he did not understand. Therefore, could I please enlighten him even though his partner …

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Crowne Plaza Queenstown gets fresh look for rooms, public areas

A smart new look and feel for award-winning threesixty restaurant

Award-winning hotel Crowne Plaza Queenstown has a fresh new look for guests to enjoy following upgrades to public areas, rooms and conference spaces. New furniture in the lobby, threesixty restaurant and The Atrium will add a modern twist to interiors. The majority of the hotel’s rooms have large balconies, so new balcony furniture ensures an extra level of comfort for …

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Will the internet kill the hotel star?

star ratings

Star-rated? Consumer rated? Or even self-rated? What is the state of affairs with accommodation rating in New Zealand tourism in 2017 and where are we headed? There has been recent discussion in Australia around self-rated properties versus star ratings, which are obtained through a process of industry accreditation assessment.  Perhaps unsurprisingly, recent research pointed to continued consumer confidence in a …

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Get out from under your desk and market your property

marketing insecurity hotels

It’s easy to get lost in the minutiae of hotel marketing. Tasks like creating marketing assets, engaging with your audience on social media and analysing data pretty much guarantees that you’ll be fixated on your computer screen for most of the day. However, marketing that has the most impact and produces the highest amount of conversion requires creativity and knowing …

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New Zealand culture, connection and new infrastructure on show

traditional hongi greeting

New Zealand’s latest infrastructure and its special cultural approach to business events will be on show to the international industry in Melbourne this month. Conventions and Incentives New Zealand (CINZ) is exhibiting on a new, larger stand with Tourism New Zealand and 14 partners at the 25th Asia-Pacific Incentives and Meetings Expo (AIME) on February 21 and 22.  They will be …

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Every cloud has a silver lining…

Cloud Computing - Virtual Machine Motion

The ‘cloud’ is a household term for the majority of New Zealanders in 2017 but does everyone actually know how it works? The reality, as with so many other things, is probably that we know just about enough to see the benefits and not quite enough to prevent catastrophe. The ‘cloud’ essentially refers to a wireless storage system where an external, …

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