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Thursday , April 27 2017

Tag Archives: hotel

Direct bookings present the biggest challenge for hotels of all sizes

Managing a hotel is akin to a juggling act. Hoteliers are constantly switching between tasks, projects, and priorities – everything from revenue management to delivering a great guest experience. New research from SiteMinder has revealed what keeps hoteliers, all around the world, awake at night. The cloud platform asked hoteliers, both independents and groups, to rank the biggest challenges they believe their …

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Are you giving your guests enough RevPAH?

As I often say in my hospitality workshops, we in the hotel industry are in a very unique business of selling space and time, so we had better be REALLY good at the intangibles. Although we charge them for rooms, the guests are buying an overall experience that is made up mostly of human interactions. With hotel brands so quickly …

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8 important search changes hotels should be aware of…

With Google constantly updating its algorithms and strategy, traffic coming in from multiple devices, and inconsistent SEO practices from travel websites, it’s hard for hotels to get a clear picture of what is working and what needs to be done to increase traffic and conversions in the future. Analysis by Net Affinity has shown organic traffic is being rerouted to paid search results, social media, and …

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What does Expedia’s new sentiment analysis tool actually do?

Expedia has announced Guest Review Insights, a new sentiment analysis tool it claims will help hotels manage and improve their online reputation, and as a result, attract more travellers while maximising guest experiences on property. Guest reviews are valuable to both hotels and potential guests, but extracting actionable insights from them can be time consuming and costly, leaving many hotels …

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Signage: what’s the big deal?

Hotel signage

Imagine an accommodation property without signage…How would it be identified from the road? Once found, how would visitors know where to park or find their way around? Chaos would ensue! It would be confusing, annoying, stressful, not to mention potentially unsafe and without safety signs it could also be illegal. As accommodation managers, you are constantly updating, renewing, and improving …

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Sustainable connection powered by geothermal energy

For more than a century, people have been flocking to the natural mineral waters that now makes up Taupō DeBretts Hot Springs. These healing waters are sourced from the picturesque Onekeneke valley, a favourite bathing spot among early Maori inhabitants. This unique thermal valley was originally formed during the Taupo eruption of AD 186, and was later destroyed in the …

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Why it’s important to let your destination shape hotel culture

Panoramic view of the Oriental Bay. Wellington city

Building your hotel culture to reflect that of the local community may go a long way to securing your property more bookings. Being able to stand out from the competition is a rare and powerful trait if your hotel is able to manage it. There are certainly some travellers who prefer their hotel to be like a ‘home away from …

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Star Ratings Aus closing down: flow on for NZ Qualmark?

star ratings

 Star Ratings Australia is winding down. Internet has killed the hotel star in Australia? Is this the beginning of a trend, or will things be different for Qualmark in New Zealand? In light of our recent exploration into Qualmark accreditation in New Zealand, not to mention many operators’ enthusiasm for the scheme, the news that Star Ratings Australia would close down seemed …

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Are you doing these five things to market your accom?

From claiming your business on Google to YouTube and social media images, Bronwyn White takes you through five key steps for tourism success. Claim your business on Google My Business Google is usually the starting point for most web users when searching for products online. If you want these users to find you, you need to help Google to locate …

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The future of OTA loyalty programs

Loyalty Program

Online travel agents (OTAs) are known as an efficient distribution channel for hotel rooms, but with more major hotel brands pushing direct bookings to reduce commissions paid out to agents- this leaves OTAs searching for the next goldmine product to fuel their continued growth. With this in mind – for years – hotels have enjoyed a non-competitive landscape with their …

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