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Saturday , May 27 2017

Tag Archives: Industry

Off-peak domestic travel push vital for tourism

In 2016, New Zealand residents made 2.6 million short-term trips overseas – double the number in 2000, but less than a tenth of the number of overnight trips residents made within NZ. Inbound visitors spent $14.5 billion in 2016 however Kiwis travelling around Aotearoa spent about 40 percent more during the same period, at $20.2 billion. Competitive airfares, new tourism …

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Hotel sector gears up for big July with conferences and awards

The hotel sector is gearing up for a big July, with the annual New Zealand Hotel Industry Conference on in Auckland 19-20 July, culminating with a gala Awards dinner. Conference registrations and entries for the prestigious New Zealand Hotel Industry Awards 2017 are open. The conference, the largest and most important annual event dedicated to New Zealand’s hotel sector, has …

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Rachael Shadbolt: it’s time to have ‘the talk’ about targeted rates

Rachael Shadbolt on targets rates.

The Auckland Council’s proposed tax is a tax on visitors, right? Wrong. It won’t touch the visitors’ back pocket. It’s a targeted rate based on the capital value of a building. Rachael Shadbolt says this is why it’s time we all had the ‘facts of life talk’ about targeted rates, council funding and how to birth this NZ tourism baby. As …

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Why it’s important to let your destination shape hotel culture

Panoramic view of the Oriental Bay. Wellington city

Building your hotel culture to reflect that of the local community may go a long way to securing your property more bookings. Being able to stand out from the competition is a rare and powerful trait if your hotel is able to manage it. There are certainly some travellers who prefer their hotel to be like a ‘home away from …

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International tourists spend up big in New Zealand

New Zealand tourism is thriving with data released earlier this month confirming it is continuing to deliver significant economic benefits, says Tourism New Zealand release. Total international visitor spend reached a new high of $10.1 billion for the year ending December 2016, up 4 percent on last year. Holiday visitor spend is up 10 percent on last year to $6.4 billion …

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A happy landing for your website

landing page image

A new twist from an old client on an old topic. What is the difference between a ‘home’ page and a ‘landing’ page? No, he did not want me to design a site for him but he had a new venture partner who was using terminology he did not understand. Therefore, could I please enlighten him even though his partner …

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Inbound travel company registration now open

RTONZ+Inbound+Trade+Event+2016

Registrations are now open for the RTONZ-inbound trade event, to be held at Heritage Hotel Auckland on April 4 and 5, 2017. With 27 Regional Tourism Organisations signed up for this event, inbound tour company managers and staff are invited to register to attend one of the two days available. Please choose the most convenient day to attend.  Either Tuesday April 4 or …

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How you can use your hotel restaurant to increase bookings?

A study by Leonardo looked at what images travel shoppers viewed the most. Obviously, the number one result was guest rooms but the second most viewed was restaurant photos. This indicates that travel boils down to two primary needs; people want a nice place to sleep and they want a nice place to eat. Most of the time the hotel restaurant is …

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Every cloud has a silver lining…

Cloud Computing - Virtual Machine Motion

The ‘cloud’ is a household term for the majority of New Zealanders in 2017 but does everyone actually know how it works? The reality, as with so many other things, is probably that we know just about enough to see the benefits and not quite enough to prevent catastrophe. The ‘cloud’ essentially refers to a wireless storage system where an external, …

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Adding the personal touch in an age of digital communications goes a long way

communication in the digital age

There’s no replacing the personal touch in hospitality. In an age when chatbots and messaging platforms are speeding up communication, the importance of slowing down to talk with guests is more important than ever. According to a prediction of travel trends by Booking.com, travelers in 2017 will place huge importance on interacting with staff, and appreciate that the human touch is unique. While …

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