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Saturday , May 27 2017

Tag Archives: marketing

Social media success for your hotel

Your digital marketing requires more of your undivided attention each day, and to get it right for your hotel is a constant struggle if you don’t have a dedicated team to create and roll out amazing campaigns; and let us not forget the budget required to create these amazing campaigns.

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2017 tech trends for hoteliers

As the world evolves technologically so does the hotel industry, and failure to keep up with the latest tech trends can leave your hotel stuck somewhere in the last decade, missing out on new business from tech-savvy consumers.

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Hotel sector gears up for big July with conferences and awards

The hotel sector is gearing up for a big July, with the annual New Zealand Hotel Industry Conference on in Auckland 19-20 July, culminating with a gala Awards dinner. Conference registrations and entries for the prestigious New Zealand Hotel Industry Awards 2017 are open. The conference, the largest and most important annual event dedicated to New Zealand’s hotel sector, has …

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Loyalty programs: what’s the point?

There are many points of view on whether a loyalty program is a valuable and viable strategy for travel and accommodation providers. The proof of their success is hidden in the financial reports of each business that has one, and the various media stories (just search ‘hotel loyalty program mergers’) that share how many members the various programs have and …

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How to use the world’s best (free) hotel photographers

Here’s how you can infuse your hotel marketing with a big dose of authenticity and stunning imagery with Instagram photos from your actual guests. Modern travellers no longer trust blatant advertising or anything that looks forced, contrived or fake coming from hotel brands. This is especially true for your hotel photography. Gone are the days with fake ‘guests’ smiling awkwardly …

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Watch what happens when OTA users actually shop online

Everybody has theories about why so many people prefer to shop for hotels on OTAs… but have you ever actually seen them do it? To find out why so many guests prefer booking hotel stays on an OTA instead of a hotel brand/direct website, Tambourine hired UserTesting.com, a well-known website testing company that records unbiased (but demographically relevant) consumers while they …

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Signage: what’s the big deal?

Hotel signage

Imagine an accommodation property without signage…How would it be identified from the road? Once found, how would visitors know where to park or find their way around? Chaos would ensue! It would be confusing, annoying, stressful, not to mention potentially unsafe and without safety signs it could also be illegal. As accommodation managers, you are constantly updating, renewing, and improving …

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Why you should treat every guest like a “foodie”

hotel chef

Convey a richer experience by celebrating your remarkable and locally inspired F&B. After the financial recessions in the early 2000s and again in 2008, consumer behaviour shifted from consumption of expensive goods to an emphasis on enjoying life’s little experiences. People started seeking and coveting moments of joy instead of souvenirs. So, it should be no surprise that food and …

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How to use hotel digital marketing to leverage the Chinese market

Chinese tourists

In the diverse sphere of international travel, hotel marketers cannot afford to use broad strokes to attract bookings. To maximise bookings and occupancy each region and the markets within the regions should be treated on its own terms. A crucial and most lucrative market for hotels in the Chinese. China has the biggest outbound tourism activity in the world with …

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Inbound travel company registration now open

RTONZ+Inbound+Trade+Event+2016

Registrations are now open for the RTONZ-inbound trade event, to be held at Heritage Hotel Auckland on April 4 and 5, 2017. With 27 Regional Tourism Organisations signed up for this event, inbound tour company managers and staff are invited to register to attend one of the two days available. Please choose the most convenient day to attend.  Either Tuesday April 4 or …

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