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Monday , March 27 2017

Tag Archives: marketing

Watch what happens when OTA users actually shop online

Everybody has theories about why so many people prefer to shop for hotels on OTAs… but have you ever actually seen them do it? To find out why so many guests prefer booking hotel stays on an OTA instead of a hotel brand/direct website, Tambourine hired UserTesting.com, a well-known website testing company that records unbiased (but demographically relevant) consumers while they …

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Signage: what’s the big deal?

Hotel signage

Imagine an accommodation property without signage…How would it be identified from the road? Once found, how would visitors know where to park or find their way around? Chaos would ensue! It would be confusing, annoying, stressful, not to mention potentially unsafe and without safety signs it could also be illegal. As accommodation managers, you are constantly updating, renewing, and improving …

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Why you should treat every guest like a “foodie”

hotel chef

Convey a richer experience by celebrating your remarkable and locally inspired F&B. After the financial recessions in the early 2000s and again in 2008, consumer behaviour shifted from consumption of expensive goods to an emphasis on enjoying life’s little experiences. People started seeking and coveting moments of joy instead of souvenirs. So, it should be no surprise that food and …

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How to use hotel digital marketing to leverage the Chinese market

Chinese tourists

In the diverse sphere of international travel, hotel marketers cannot afford to use broad strokes to attract bookings. To maximise bookings and occupancy each region and the markets within the regions should be treated on its own terms. A crucial and most lucrative market for hotels in the Chinese. China has the biggest outbound tourism activity in the world with …

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Inbound travel company registration now open

RTONZ+Inbound+Trade+Event+2016

Registrations are now open for the RTONZ-inbound trade event, to be held at Heritage Hotel Auckland on April 4 and 5, 2017. With 27 Regional Tourism Organisations signed up for this event, inbound tour company managers and staff are invited to register to attend one of the two days available. Please choose the most convenient day to attend.  Either Tuesday April 4 or …

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How you can use your hotel restaurant to increase bookings?

A study by Leonardo looked at what images travel shoppers viewed the most. Obviously, the number one result was guest rooms but the second most viewed was restaurant photos. This indicates that travel boils down to two primary needs; people want a nice place to sleep and they want a nice place to eat. Most of the time the hotel restaurant is …

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Get out from under your desk and market your property

marketing insecurity hotels

It’s easy to get lost in the minutiae of hotel marketing. Tasks like creating marketing assets, engaging with your audience on social media and analysing data pretty much guarantees that you’ll be fixated on your computer screen for most of the day. However, marketing that has the most impact and produces the highest amount of conversion requires creativity and knowing …

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5 hotel sales tactics to jumpstart 2017

marketing tactics for hotels

A fresh new year brings a new opportunity to delight ownership with big results in group/event sales…but only if you start off with velocity. Here are five tactics for jumpstarting your hotel sales performance in 2017 and establishing momentum for the next 12 months: Have a kick-ass kick-off! Seize this moment to fire up your group sales team and send …

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When millennials grow up: part one

the millennials are parents

Globally the influence of millennials on travel and on marketing has been profound. In the US, millennials are as large a generation cohort as baby boomers. In China, they are a smaller generation numerically thanks to the one child policy, but as the first generation to benefit from China’s astonishing economic growth, 80’s children (as they are known) are a …

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Give guests fewer choices, not more

Hotel bookings

Travellers today prefer simple transactions and are driven away by clutter, especially a clutter of choices. Studies show that when people are faced with too many options, they experience decision paralysis. Meaning, they delay making a decision and a purchase for days, weeks and months. Or worse, decide not to make a decision at all! Go through your own booking process and …

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