in fn
Tuesday , December 19 2017

Tag Archives: millennials

Should hotels let guests stay now and pay later?

A young group of experience-driven individuals are expecting more time to pay for experiences that they’re having now. With the Afterpay payment system becoming increasingly prominent across Australia and New Zealand, and many OTAs already allowing visitors to book using the service, should hotels be letting guests create memories now and pay for them later?

Read More »

Generation next: Making sense of millennial guests

The millennial traveller has certainly disrupted the way in which hotels think about attracting potential guests. They are more digitally active, open to peer influence and seek out short-term gratification compared to previous generations of guests.

Read More »

Is this really the future of hotels?

Neuro-dreaming: the future of hotels

Robobutlers, morphing hotels, choosing dreams and longevity spas, 3D printers to dial up a pair of slippers, or an iPhone? Is this really what’s in store for the the future? Futurist James Canton says so. When travellers check into a hotel in 2060 they can expect it to be on Mars, to feature augmented reality, artificial intelligence, morphing beds, robotics, touchscreen …

Read More »

How hotels can utilise technology to attract millennials

Millennials

The popularity of Airbnb with millennials has been well-documented, causing the hotel industry to rethink how it appeals to this travel-loving generation. Today, hotel brands are finding new ways to lure back this demographic, from focusing on localised design to providing unique, authentic experiences.  In addition, a number of chains have started investing more heavily in technology and digital connectivity …

Read More »

How to identify guest segments with your hotel’s data

Here’s how you can use data to identify your future guests within your guest database, and use technology to get them to book directly. Time-poor urbanites For time-poor urbanites, examine each guest’s booking window and booking device. They tend to do things last-minute, because they don’t have the time to plan ahead. A booking window of 1-7 days, especially if done through …

Read More »

What millennials are telling us about the future of hotel technology

For all the amazing advancements in the hospitality industry, it’s hard not to miss the old days – back when rooms had metal keys, televisions sets were the size of dishwashers, and a big dusty book was used to register guests. People could pay by cheque. Small time crooks could get away with using an alias. And if a hotel …

Read More »

Millennial marketing trends for small hotels

Millennials love to travel, particularly because they place value on authentic experiences versus stuff that can be purchased and collected. For those of you who need a bit more clarification, millennials are the generation of young adults who were born between 1982 and 1994 — an often discussed and debated generation, and an important one for small hotels to target. …

Read More »