Monday , May 28 2018

Tag Archives: OTAs

Taking another look at Airbnb’s advertising

I have to hand it to the folks running Airbnb. Their brilliance in communicating their message makes all of us in the hotel business look a bit amateurish. And incredibly for that matter, Airbnb's latest TV missive has nothing to do with travel or even accommodations.

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Hospitality in the age of disruption

Every three years the Cornell Hospitality Research Summit (CHRS) offers a glimpse into some of the current and future issues facing our industry. This past version was appropriately themed as 'Opportunities in the Age of Disruption', with roughly two dozen speakers offering their thoughts on the matter.

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New brand makes waves in New Zealand

M Social, a new hotel brand, has now successfully been transplanted to New Zealand. An M Social opened its doors in Auckland in November, and has started making waves in New Zealand’s hotel sector. It has received rave reviews on international travel portal TripAdvisor, with 78 percent of guests giving it a 5-star rating. With the Singapore brand successfully establishing …

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The power of packages

To help New Zealand hoteliers better understand the nature of package demand and the opportunities they present, we deep dived into more than 12 months of Expedia’s first-party inbound data...

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Should hotels let guests stay now and pay later?

A young group of experience-driven individuals are expecting more time to pay for experiences that they’re having now. With the Afterpay payment system becoming increasingly prominent across Australia and New Zealand, and many OTAs already allowing visitors to book using the service, should hotels be letting guests create memories now and pay for them later?

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Exclusive with Best Western’s new brand development manager

Highly regarded hotel executive Georgina Williams has recently joined Best Western Australasia as brand development manager, with responsibility for growing the group’s profile and presence in Australia and New Zealand. Accomnews spoke exclusively with Ms Williams about what it looks like to grow a membership base, and what this means for hotels.

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