in fn
Sunday , December 17 2017

Tag Archives: social media

The communications hierarchy in 3 principles & 5 tips

For going on a decade now, Larry Mogelonsky has encouraged professionals to reexamine their B2B and B2C communications in terms of how the medium impacts the message itself. To help organise his thoughts on the matter, he proposed a heirarchial flowchart outlining 13 different forms of modern communications based on the level of importance conveyed by each.

Read More »

Why reviews are the golden egg at your hotel

Your hotel’s online reviews can be of huge benefit to your business or a massive detractor, depending on how well you manage them. Customer reviews will appear in many places across the web including on your own website, online travel agents, and social media.

Read More »

Should your hotel be on Snapchat?

Many of our travel research and marketing clients are starting to ask if they should be on Snapchat. We are seeing a rapid rise in Snapchat usage and, not just in the youth sectors. With the rise comes unique marketing opportunities to engage with yes, mostly Gen Z and Gen Y travellers, but an increasing number of ‘older’ travellers who are showing …

Read More »

Social media success for your hotel

Your digital marketing requires more of your undivided attention each day, and to get it right for your hotel is a constant struggle if you don’t have a dedicated team to create and roll out amazing campaigns; and let us not forget the budget required to create these amazing campaigns.

Read More »