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Thursday , March 23 2017

Tag Archives: Travel

7 great examples of hotels getting it right on Instagram

Instagram hotels

A hotel Instagram account has the potential to be more effective than all the other social media platforms combined. A photo-sharing service like Instagram is the perfect medium for hotels to engage with users and project their story. It’s a simple interface on which hotels can easily create a beautiful aesthetic and brand presence. Plus, it doesn’t require translation for global visitors …

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Is the iPhone killing your hotel revenue?

iPhone

The explosion of smartphone usage over the past few years has been staggering. And not just iPhones, but smartphones of other brands as well… The Pew Research Center reports that 75 percent of Americans now own a smartphone and half the population own a tablet. Not only is usage increasing and technology getting more sophisticated, consumers are more reliant on their …

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Golf, utility and transportation vehicles make economic sense

EZGO Shuttle

The accommodation industry’s ultimate goal is to provide guests with premium comfort and optimum service. Offering guests the use of golf, utility and transportation vehicles adds quality, luxury and convenience, which explains the increased demand for these types of vehicles within hotels and resorts. People and luggage movers have become commonplace in the larger and more luxurious complexes but now …

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Sustainable connection powered by geothermal energy

For more than a century, people have been flocking to the natural mineral waters that now makes up Taupō DeBretts Hot Springs. These healing waters are sourced from the picturesque Onekeneke valley, a favourite bathing spot among early Maori inhabitants. This unique thermal valley was originally formed during the Taupo eruption of AD 186, and was later destroyed in the …

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Ancillary revenue: strategic, consistent, targeted

Recently on a business trip I hired a rental car and was inundated with numerous up-selling options by the sales agent at the check-in counter. I found this amusing, as I knew the strategy was to increase ancillary revenue, and I was impressed at the consistent level of up-selling to customers taking place from across the counter. They almost convinced …

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Why it’s important to let your destination shape hotel culture

Panoramic view of the Oriental Bay. Wellington city

Building your hotel culture to reflect that of the local community may go a long way to securing your property more bookings. Being able to stand out from the competition is a rare and powerful trait if your hotel is able to manage it. There are certainly some travellers who prefer their hotel to be like a ‘home away from …

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International tourists spend up big in New Zealand

New Zealand tourism is thriving with data released earlier this month confirming it is continuing to deliver significant economic benefits, says Tourism New Zealand release. Total international visitor spend reached a new high of $10.1 billion for the year ending December 2016, up 4 percent on last year. Holiday visitor spend is up 10 percent on last year to $6.4 billion …

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Auckland’s accommodation targeted rate won’t help the city

AN22-2-Auckland

An  Auckland Chamber of Commerce press release circulated Tuesday February 28 says that turning tourists away because of Auckland’s accommodation targeted rate won’t help the city. Hotels currently under refurbishment and new hotels that will soon open to cater for the 1- in 10 year Lions Rugby tour later this year are faced with massive cost increases long-term because of Mayor Phil …

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The future of OTA loyalty programs

Loyalty Program

Online travel agents (OTAs) are known as an efficient distribution channel for hotel rooms, but with more major hotel brands pushing direct bookings to reduce commissions paid out to agents- this leaves OTAs searching for the next goldmine product to fuel their continued growth. With this in mind – for years – hotels have enjoyed a non-competitive landscape with their …

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