Tourism New Zealand has appointed a top Kiwi marketer to head up its key UK and Europe operation.
Pip Casey took on the London based role of regional manager, UK/Europe this month, following four years with Fonterra.
For the past two years she has been Fonterra’s marketing director in the Philippines and before that headed the Fonterra team that launched Anchor milk in China.
She is an accomplished marketer with 15 years in brand marketing and commercial business planning.
An Otago University graduate, Pip had six years marketing manager experience with Danone – Frucor Beverages in New Zealand. She is also no stranger to the UK having worked as brand manager for Glaxo SmithKlein in London and Sainbury’s supermarkets.
A keen athlete, Pip describes herself as passionate about any sport and in 2010 completed the South Island’s Coast to Coast 245km multi-sport event.
Tourism New Zealand chief executive Kevin Bowler says he is thrilled to secure someone of Pip Casey’s calibre. “The UK/Europe role is critical for us and it is vital we have someone with global knowledge and marketing experience who can bring high value visitors to New Zealand.
“Pip’s knowledge of New Zealand combined with her extensive overseas experience makes her the ideal person for this job.”