Running out of ideas to market your property on Facebook, Twitter, Instagram, blog or any other form of social media? Here are some post suggestions to get your creative juices flowing.
Top 10 lists
Listicles are easy to digest snippets of information that are simple to create and extremely engaging. Example: Top 10 takeaways in the city, top five things to do this winter, top Instagram worthy spots in town, and so on.
Don’t forget to source and post great visuals to support your content piece. You can even get creative with your Facebook posts, using the carousel or slide show format to mix things up a little for your fans.
Local attractions and destination chatter
Local is the new international. Become the authentic source of everything happening in your locality and destination. This could be fun facts about your city or town, cultural tit bits or hidden gems to explore in your region.
Tip: When naming local businesses on your social posts, like their Facebook page as a business and then tag them in your post so they know they’re being mentioned and reciprocate. Likewise use the ‘mention’ functionality on Twitter and Instagram.
Ask your guests to take pictures around your property and tag you when posting on social media. Share these photos and any reviews.
There’s an abundance of travel information (tips, review sites) out there. Use these for everything from short Tweets to longer blog posts. Again, it’s about establishing yourself as a trusted source and a destination expert.
Behind the scenes snapshot
Let guests know what happens behind the scenes – the uncut version. This could be an event preparation or kitchen videos. It’s a great way to ‘humanise’ your property
Announce staff news & appearances
A great way to engage with audiences is talking about your staff – something interesting they do, a hidden talent, or their appearance at a travel show.
Another way to get your staff involved is posting their recommendations on what to do and see in your town. You could call it Team Picks.
Nothing holds a user like a funny video, photo or anecdote of an event at your property.
Frequently asked questions
Answer questions your guests most frequently ask your front desk in a post format.
Positive media coverage & reviews
Share the good news about your property and destination with your fan. Get a good ‘listening tool’ like ReviewMinder to hear what your guests are saying about you.
Who doesn’t like a good trivia question or quiz? Create this content around the destination or attractions around your property.
Talk about upcoming city events. If there is a major artist performing, make sure you tag their fan page and use relevant hashtags, including ones for the event, to increase your reach.
Share Photos & Videos
Start following the social channels of travel bloggers and photographers. Share the images of your destination they post, tagging them into the post.