Three tourism operators are aiming to grow their domestic market share after winning $4000 marketing grants from Tourism Industry Aotearoa.
Shantytown Heritage Park in Greymouth, River Valley Ventures in Taihape and Dart River Adventures at Glenorchy were the successful applicants for TIA’s ‘DGiT Do It’ grants.
The grants were provided by TIA in partnership with digital marketing agency Tomahawk and the Domestic Tourism Working Group. Each winner receives a $4000 (+GST) marketing grant to undertake a social media marketing campaign aimed at the domestic visitor market.
TIA Advocacy Manager Steve Hanrahan said the grants were in hot demand, with almost 60 applications.
“The applications were of a very high standard, with many applicants demonstrating they were keen to have a far greater focus on attracting domestic visitors. DGiT provided them with the data to assist in focusing their campaign on a particular segment and region, and many had built strong business cases to show an investment in marketing would likely provide a good outcome,” Mr Hanrahan said.
Shantytown Heritage Park will use the grant to launch its first ever digital advertising campaign to attract families to visit during the September-October school holidays. Dart River Adventures will use the grant to undertake its first domestic marketing campaign. River Valley Ventures also aims to grow its domestic market.
“The grant process has met its goal of encouraging operators to use DGiT and given them the confidence and insight to invest in marketing to the domestic market,” Mr Hanrahan said.