Booming international interest in New Zealand is attracting a record number of travel marketers to the annual TRENZ tourism industry event in 2018.
Held in Dunedin from 7 – 10 May, TRENZ has 387 buyers booked to attend from established overseas markets in China, Australia and the United States, and from emerging markets like Brazil and the Philippines.
The three-day promotion is run by Tourism Industry Aotearoa, an independent association representing all sectors of New Zealand’s $36 billion tourism industry.
“These are the big behind-the-scenes players who shape how international visitors experience New Zealand,” said Chris Roberts, chief executive of Tourism Industry Aotearoa.
“The Buyers will be going to Dunedin to negotiate contracts for the coming year and meet with 314 of New Zealand’s leading tourism operators, who will showcase their products and services at TRENZ.
“In addition to reconnecting with well-established tourism operators with whom they may have worked in the past, buyers will be keen to discover new experiences they can sell to consumers in their home markets.”
Mr Roberts said the demand for spots at TRENZ had been high and the event was almost at capacity.
“That high interest reflects the dynamism of New Zealand’s tourism industry,” he said.
“International and domestic visitor spending is at record levels, worth $36 billion over the year ending March 2017, and the industry is well on track to achieve its Tourism 2025 aspirational goal of $41 billion in annual revenue.
“However, there is still more to be done to attract high value visitors, who come at different times of the year and visit a variety of places in New Zealand.
“TRENZ is a unique showcase for everything New Zealand has to offer.”