Australia is stealing our holidaymakers – and our national carrier is helping them do it.
Air New Zealand is enticing chilly Kiwis to fly north to Queensland’s balmy Sunshine Coast for the winter with the hook “Get to the Sunshine by lunchtime”.
The campaign, run in partnership with Visit Sunshine Coast, Tourism Noosa and the Sunshine Coast Airport, focuses on new direct flights from Aotearoa to the ‘sunny coast’, where winter temperatures typically hit 20 degrees Celsius and ocean temperatures rarely drop below 22 degrees.
Despite a downturn in Australian visitors in early 2018, our neighbours across the pond are still New Zealand’s biggest tourist market and traditionally arrive in droves during the winter months to access our ski fields and hiking, biking and rafting activities.
Now Kiwis are being urged to ditch their boots for thongs and head in the opposite direction, with the campaign highlighting the fact that travellers can depart Auckland in the morning and be dipping their toes in Sunshine Coast waters by lunchtime.
It also showcases the activities, from dining to adventure, on offer across the south east Queensland region from Caloundra and Maroochydore to Noosa and the hinterland.
The campaign will run through to early July when direct flights from Auckland to the Sunshine Coast commence and is being promoted across various media channels and on Air New Zealand’s website.
“For many New Zealanders, the Sunshine Coast is now a ‘second home’ because our warm climate and laid-back atmosphere makes it a very attractive alternative to their chilly local winters,” said Visit Sunshine Coast CEO Simon Latchford.
“Our rich calendar of events and our wide range of attractions mean we offer plenty of reasons for Kiwis to return regularly to the Sunshine Coast.”
Tourism Noosa CEO Damien Massingham said New Zealand has long been an important visitor market for Noosa.
“We’re pleased to be a key partner in this campaign with Air New Zealand to further grow the market for the whole Sunshine Coast region.
“Kiwi’s love Noosa’s friendly villages, from Hastings Street to Noosaville, as well as the many unique experiences on offer, from the Noosa Everglades to absolute beachfront dining on Noosa Main Beach.”
Air New Zealand flies direct from Auckland to the Sunshine Coast from July 6 to October 28.