New research shows holiday parks pour $1.1 billion into regional New Zealand each year.
Data produced for Holiday Parks New Zealand by analysts Angus & Associates shows guests staying at holiday parks are vital to growing sustainable tourism in the regions, contributing more than $1.1 billion annually in direct expenditure to communities throughout Aotearoa.
The analysis measured the health of the holiday park sector across a range of factors, including guest nights by region, community spend, demand by market (domestic and international), seasonality, and share of accommodation compared with hotels, motels and backpackers.
“Holiday parks provide a high percentage of guest nights in regions across the country, from Northland to Central Otago, and they have plenty of capacity to take more visitors,” said Holiday Parks Association CEO Fergus Brown.
Key findings for the July 2018 quarter include:
- Regions where holiday parks capture the highest percentage of guest nights are Coromandel (59 percent), Central Otago (50 percent), Kapiti-Horowhenua (48 percent), Gisborne (44 percent) and Northland (40 percent).
- 21 percent of international and domestic visitor guest nights are spent in holiday parks (8.2 million), compared with 36 percent in hotels (14.2m), 31 percent in motels (12.4m) and 13 percent in backpackers’ accommodation (5.2m).
- While staying at holiday parks, guests contribute over $1.1 billion annually in direct expenditure to local communities – approximately 53 percent from domestic travellers and 47 percent from international travellers.
- Domestic visitors tend to stay longer at a holiday park than international visitors, are more likely to be repeat visitors and middle aged, whereas international visitors tend to be younger and first-time park visitors.
- Almost half of international holiday park guests are travelling in a campervan.
- 25 percent of international guests come from Australia, 16 percent from Germany and 15 percent from the UK.
Mr Brown says evidence supporting the value of holiday parks to local communities will be welcomed by the sector and is very timely, with several hundred people travelling to Hamilton this week for the annual Holiday Parks Conference and Awards.