More than 120,000 tourists could flock to sporting events and concerts in the Bay of Plenty this summer, providing a multi-million-dollar boost to local accommodation houses, restaurants and retailers.
Some of the biggest names in music globally, inluding Cardi B, Trey Songz and Toto, are confirmed for summer gigs in Tauranga.
Those performers, coupled with major summer festivals, are expected to bring more than 80,000 music lovers to the region.
And four one-day cricket internationals at Bay Oval are expected to draw another 40,000 fans to watch the Black Caps and White Ferns in action.
The projected visitor boom follows a 60 percent rise in the number of events held on public spaces in the city.
There are now 222 events on the annual calendar according to Tauranga City Council, with more expected to be announced.
Entertainment promoter Pato Alvarez told the Bay of Plenty Times another five international bands were likely to play Tauranga early next year, and a mix of international and national artists would playing four events at the Soper Reserve at Mount Maunganui around Christmas and New Year’s Eve.
He said the One Love festival was “almost sold out” and Bay Dreams Mount Maunganui had already sold out.
The commercial value of hosting five one-day cricket internationals – with two Black Caps matches against Sri Lanka, two against India and a White Ferns match against India – is estimated at $20 million for the city.
Tauranga Chamber of Commerce chief executive Stan Gregec said events were a critical element of vibrancy and were an attraction factor for any city.
“Tauranga has certainly been stepping up in this space in recent times,” he told the Times.