DevelopmentsIndustryTourism

Five-star opening for Rotorua as millennial brand hits Queenstown

International hotel brand Pullman Hotels has raised the bar on luxury accommodation in the sulphur city with the opening of the 130-room Pullman Rotorua.

The Bay of Plenty’s first five-star hotel boasts a range of upscale guest rooms and suites with city and lake views, plus a bar, gym, executive lounge, boardroom and conference facilities including four ‘theatre-style’ event spaces catering for up to 120 attendees.

Close to Rotorua lakefront and the Government Garden, the property is described by Pullman as the “perfect base” to explore the North Island bight’s geothermal attractions.

Pullman-2-300x200 Five-star opening for Rotorua as millennial brand hits Queenstown
Barrel & Co Bar and Grill brasserie. Image supplied

It includes the Barrel & Co Bar and Grill brasserie, an open kitchen with a focus on locally-sourced produce, craft beers and New Zealand wines.

General manager Richard Bungeroth said the hotel, which opened on Tuesday, stands ready to deliver a luxury experience  through its 100-plus staff.

“Pullman Rotorua is perfectly suited for travellers, especially families, couples and business
leaders looking for a world-class stay in one of the country’s most attractive tourist destinations,” he said.

Pullman-3-300x200 Five-star opening for Rotorua as millennial brand hits Queenstown
Guest room, Pullman Rotorua. Image supplied

“No matter what visitors are in Rotorua to experience, we’re in the centre of it all at the Pullman and we’re addressing a need at the top end of the market which wasn’t being met before.”

Rotorua’s tourism economy is substantial, with approximately $828 million spent by visitors in
2019.

The city is a popular visitor destination, its world-renowned geothermal parks and hot springs enticing visitors during the winter season and an array of activities, from spas and outdoor activities to thermal safaris and Māori cultural experiences, attracting travellers year-round.

Millennial Moxy 

The opening follows hot on the heels of Marriott International announcing a major new hotel for Queenstown.

The 176-room Moxy in Frankton Flat will  targeting “fun-seeking” millennials looking for affordable accommodation in the party city.

MOxy-Q-300x169 Five-star opening for Rotorua as millennial brand hits Queenstown
Moxy Queenstown rendering. Image supplied

The Moxy development is due to open in 2022, one of 15 new hotels in the planning pipeline for Queenstown, with Marriott brushing off concerns about market saturation and telling Stuff  it’s “edgiest affordable” brand was perfectly suited to “adventurous, fun-seeking travellers”.

There are 46 Moxy properties worldwide and the brand is now Marriott’s fastest growing in Australasia, with two hotels due to open in Australia next year.

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Kate Jackson

Kate Jackson is the editor of Accomnews. You can reach her at any time with questions or submissions: editorial@accomnews.co.nz

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