Jucy Snooze is to join the Event hotels stable under a partnership likely to spell large-scale expansion for the Kiwi pod accom trailblazer.
Event Hospitality and Entertainment is one of the region’s major accom players, employing some 9000 staff and operating 60 hotels and resorts across New Zealand, Australia and Germany including Rydges, QT and Atura properties and the Thredbo ski resort.
It has acquired a 50 percent stake in Jucy Snooze, its first budget accommodation brand.
Jucy Snooze rose to prominence as a disruptor to the budget travel segment in 2012, its concept resonating with travellers seeking stylish, tech-friendly accom without a hefty price tag.
Its Christchurch and Queenstown properties are the most frequently booked accommodation offerings in both towns, according to Booking.com data. Auckland Jucy Snooze is due to open later this year.
The micro-accommodation brand provides on-site restaurants and bars along with capsule-style sleeping pods, shared rooms and ensuite and family rooms. Its signature green, purple and white Snooze Pods feature privacy blinds, charging ports, luggage storage, power, lighting, temperature control, wifi connection and linen.
Jucy CEO Tim Alpe says the deal will allow the company to accelerate the expansion of the chain throughout New Zealand, Australia and beyond.
“The Event team brings significant experience in hotel development, operations, procurement, and food and beverage, as well as expertise to expand across Australia and beyond with their desire for growth,” he said.
“Without this investment, our expansion would have been slower, but we now aim to expand the Jucy Snooze offering over the next five years to cater for the growing demand for this product offering.
“We have been wanting to move into the Australian market for some time; the locations of new hotels will be aligned with the distribution of our vehicle rental fleet, to provide a more seamless travel experience for the target market.”
Event CEO Jane Hastings said she was “excited” by the growth opportunities of the new joint venture.
“This new partnership places Event at the forefront of the budget accommodation market segment, and together we will work closely to expand and grow the brand throughout Australasia and other parts of the world, utilising our expertise and relationships,” she said.