Saturday , October 20 2018

Marketing

Marketing budgets: How much is enough?

According to a recent study, Booking.com and Expedia return $16 for every dollar spent on marketing. This looks great on paper, but the reality is that over the last decade OTAs’ return on marketing investment decreased by 15 percent.

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Why owning guest relationships is vital

marketing tactics for hotels

When you generate a direct booking, not only are you not paying commissions to a third-party but you are gaining access to vital details that can be used to cross-sell, up-sell and ultimately nurture a relationship with the customer that will gain repeat business and vital word-of-mouth referrals.

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