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Monday , July 24 2017

Tambourine Blog

Tambourine Blog
Tambourine is a US-based marketing, booking and distribution service that helps hotel and travel marketers sort it all out. It delivers a 360º program that reduces stress and increases revenue.

Create the ultimate hotel team with praise and applause

It’s easy to forget to acknowledge your team, but the effects are far-reaching and can be a pretty powerful tool in raising guest review scores and boosting future bookings. Consider this: Genuine praise = Happier and empowered hotel employees = An awesome guest experience = Glowing guest reviews A study by Globoforce in 2013 found that 89 percent of people …

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How to use the world’s best (free) hotel photographers

Here’s how you can infuse your hotel marketing with a big dose of authenticity and stunning imagery with Instagram photos from your actual guests. Modern travellers no longer trust blatant advertising or anything that looks forced, contrived or fake coming from hotel brands. This is especially true for your hotel photography. Gone are the days with fake ‘guests’ smiling awkwardly …

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Watch what happens when OTA users actually shop online

Everybody has theories about why so many people prefer to shop for hotels on OTAs… but have you ever actually seen them do it? To find out why so many guests prefer booking hotel stays on an OTA instead of a hotel brand/direct website, Tambourine hired UserTesting.com, a well-known website testing company that records unbiased (but demographically relevant) consumers while they …

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Why you should treat every guest like a “foodie”

hotel chef

Convey a richer experience by celebrating your remarkable and locally inspired F&B. After the financial recessions in the early 2000s and again in 2008, consumer behaviour shifted from consumption of expensive goods to an emphasis on enjoying life’s little experiences. People started seeking and coveting moments of joy instead of souvenirs. So, it should be no surprise that food and …

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Is the iPhone killing your hotel revenue?

iPhone

The explosion of smartphone usage over the past few years has been staggering. And not just iPhones, but smartphones of other brands as well… The Pew Research Center reports that 75 percent of Americans now own a smartphone and half the population own a tablet. Not only is usage increasing and technology getting more sophisticated, consumers are more reliant on their …

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Get out from under your desk and market your property

marketing insecurity hotels

It’s easy to get lost in the minutiae of hotel marketing. Tasks like creating marketing assets, engaging with your audience on social media and analysing data pretty much guarantees that you’ll be fixated on your computer screen for most of the day. However, marketing that has the most impact and produces the highest amount of conversion requires creativity and knowing …

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