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Wednesday , January 24 2018

Marketing

Introducing industry superstar Judy Chen

AMG speaks to Hotel Grand Chancellor’s Judy Chen, the passionate and enthusiastic director of sales and marketing for Wellington and Auckland and winner of the Senior Hotel Executive of the Year at the prestigious New Zealand Hotel Awards, 2017.

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4 things every hotel should be doing on Facebook now

New hotel social media tools can help differentiate flagged properties…. As a property flying under a global brand flag, you enjoy several key benefits: Worldwide name recognition and consumer trust. Access to millions of loyalty members. Exposure on the Brand.com global website. But unfortunately, due to scale and volume, remote, corporate brand marketing teams are often unable to tell your property’s …

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You can’t change your location, so lever it

There is only one aspect of your property that you absolutely cannot change – your physical address. Renovate, replace staff, add new operations, re-flag or re-brand, it makes no difference; you are where you are! Your location is uniquely yours, so why not make the most of it? When a guest arrives – especially for the first time – they …

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