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Saturday , April 29 2017

Marketing

Respect your housekeepers: they work hard

Every hotelier knows that housekeeping is a vital aspect of any property’s operations. All it takes is just one look at an online review site to see just how sensitive guests are to errors in this regard. Even though we all know how important the role of the housekeeper is, seldom do we managers actually know how to do what …

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How to avoid the pitfalls of Google AdWords

A market gamechanger since it boomed on the scene over the last decade, Google AdWords is unparalleled for revenue generation. Harnessing the power of the mighty AdWords can seem like a daunting task, particularly if you have little to no experience with paid online advertising. Then, once thrust into de facto campaign set-up and management, the tourism business owner can find themselves …

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Loyalty programs: what’s the point?

There are many points of view on whether a loyalty program is a valuable and viable strategy for travel and accommodation providers. The proof of their success is hidden in the financial reports of each business that has one, and the various media stories (just search ‘hotel loyalty program mergers’) that share how many members the various programs have and …

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Direct bookings present the biggest challenge for hotels of all sizes

Managing a hotel is akin to a juggling act. Hoteliers are constantly switching between tasks, projects, and priorities – everything from revenue management to delivering a great guest experience. New research from SiteMinder has revealed what keeps hoteliers, all around the world, awake at night. The cloud platform asked hoteliers, both independents and groups, to rank the biggest challenges they believe their …

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Your accommodation business for sale portal has arrived

In an exciting move for the accommodation sector, Multimedia Publishing has announced the launch of its brand new commercial property listing portal, Accom Properties. The website will be a hub for buyers and sellers of hotels, resorts, motels, holiday parks, apartment buildings and other commercial properties. The industry gamechanger has been in the works at Multimedia Publishing for several years: …

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Create the ultimate hotel team with praise and applause

It’s easy to forget to acknowledge your team, but the effects are far-reaching and can be a pretty powerful tool in raising guest review scores and boosting future bookings. Consider this: Genuine praise = Happier and empowered hotel employees = An awesome guest experience = Glowing guest reviews A study by Globoforce in 2013 found that 89 percent of people …

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‘Generating revenue’ ranked the top spend area for hoteliers

A new report published by SiteMinder has revealed the budget priorities for thousands of hoteliers all over the world. Chapter two inside SiteMinder’s Global Hotel Business Index 2017: A visual look at financial plans, focus points, and future predictions asked hoteliers to outline the areas they’re planning to distribute their budgets over the next 12 months. Hoteliers could choose from a matrix …

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Drinking water a boost for hotel branding

Water is a fundamental requirement for life: it feeds our cells, rejuvenates our skin, hair, and cleanses our system. Possibly due to its life-fundamental status, it goes somewhat unnoticed…unless it’s bad. Gulping down poor tasting tepid water is not how guests like to begin their day after a rich holiday meal with a few glasses of celebratory accompaniment. The business …

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How to use the world’s best (free) hotel photographers

Here’s how you can infuse your hotel marketing with a big dose of authenticity and stunning imagery with Instagram photos from your actual guests. Modern travellers no longer trust blatant advertising or anything that looks forced, contrived or fake coming from hotel brands. This is especially true for your hotel photography. Gone are the days with fake ‘guests’ smiling awkwardly …

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8 important search changes hotels should be aware of…

With Google constantly updating its algorithms and strategy, traffic coming in from multiple devices, and inconsistent SEO practices from travel websites, it’s hard for hotels to get a clear picture of what is working and what needs to be done to increase traffic and conversions in the future. Analysis by Net Affinity has shown organic traffic is being rerouted to paid search results, social media, and …

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