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Wednesday , June 28 2017

Marketing

Should your hotel be on Snapchat?

Many of our travel research and marketing clients are starting to ask if they should be on Snapchat. We are seeing a rapid rise in Snapchat usage and, not just in the youth sectors. With the rise comes unique marketing opportunities to engage with yes, mostly Gen Z and Gen Y travellers, but an increasing number of ‘older’ travellers who are showing …

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Best practice for the era of electronic inquiries

As anyone who has worked in the profession of hotel sales and catering sales for 10 or more years knows, the skill-set required to be a top performer is quite different these days. Today's sales superstars still have to have exceptional 'people skills', which today is more formally referred to as emotional intelligence.

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Wyndham Rewards goes all-in

Wyndham Rewards today unveiled a new loyalty partnership with Caesars Entertainment and its award-winning Total Rewards program with more than 50 million members, upping the ante for members of both programs with a host of industry-leading perks.

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